Why Social Proof is crucial for your conversion rate, landing page?

A business needs to be perceived as a credible and trust worthy enterprise for a website visitor to be influenced by your messaging. The results can be outstanding for your conversion rates, social proof badges can increase conversions by 10%-30% depending on usage and clarity.

Other ways to increase perceived credibility or trustworthiness can be by doing some of the following:

• Making your landing page look professional
• Adding a privacy policy to a landing page form
• Using paid certification badges
• Up-to-date Certificates
• Using “Secure” in button text ex: “Go to secure checkout” vs “Checkout”
• “Shop with Confidence” messaging
• If your site offers secure transactions, let the customer know with a badge
• Making sure your copywriting inspires confidence and makes the business appear credible

Things to test

• Use 3rd party verification logos
• Test adding a physical address in the footer
• Test putting assurances related to security, privacy, returns etc
• Try putting your telephone number in the header, test size of number
• See if changing the tone of voice of your privacy policy to something approachable makes a difference
• Maybe changing the language of the privacy policy can help too