How to create a perfect SaaS Landing Page

SaaS Landing Page

Your product is actually a service – creating a landing page for a service can be challenging however remember to keep the following landing page best practices in mind:

  • Make the page’s theme your service, nothing more.
  • Use a call to action for your headline
  • Include an image or video about your service – ideally with you or your employees in the media. Videos are for the lazy people who want to know what you do in 60 seconds or less.
  • Create 3-4 benefits oriented, bullet points that appeal to the busy, logical personas
  • Place a lead form or a CTA ex: Call Us @ your telephone number
  • Add testimonials, from previous clients, below all the other sections, reach out to your previous customers – use photos and insert text boxes for the testimonial – appealing to the humanistic/spontaneous personas
  • Now add all relevant information about your product or services for someone who wants all the details, items like FAQs fit nicely at this point.

Creating a Software / Affiliate Landing Page

There is a lot of noise on the internet. Cut through the noise when reaching out to your customers. Build landing pages for your product or as an affiliate with the following best practices:

  • Make the page’s theme about your product, nothing more.
  • Use a call to action for your headline – speak to discounts or associated products
  • Include an image or video about your service – ideally with a demo or showing how easy it is to use or a quick “getting started” video. Make the content for lazy people who want to know what you do in 60 seconds or less.
  • Create 3-4 benefits oriented, bullet points that appeal to the busy, quick decision making personas
  • Place a lead form or use a CTA on a button like: “Buy XYZ Now”
  • Add testimonials, from previous clients, below all the other sections, reach out to your customers – ask for photos and insert text boxes for the testimonial – appealing to the humanistic/spontaneous personas
  • Now add all relevant information about your product or services for someone who wants all the details, items like FAQs fit or comparisons tables against competitive offers etc

Creating a Personal Profile / Resume Landing Page

Maybe you want to create a Personal Profile or a Resume page, try the following best practices:

  • Make the page’s theme your personal profile, nothing more. Make everything fit in a page.
  • Link the page to a card or an external resume – use a custom domain to personalize it
  • Use a call to action for your headline
  • Include an image or video about yourself. Videos are for the lazy people who want to know what you do in 60 seconds or less. If you choose this path, make it high quality.
  • Create 4-6 bullet-points about your primary skills, make them results oriented Ex: Increased territory sales by 84% over 6 months, using guerilla marketing techniques
  • Place a CTA – if for a job, hire me; if for services - ex: Call Us @ your telephone number
  • Add recommendations, from previous clients, below the rest of the of the sections
  • Now add a CV or resume below, add as much as you want, make it clean and clear.
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