How to create effective Mobile Landing Pages

Mobile landing pages have skyrocketed in importance since the release of the smartphones with mobile internet browsing capabilities. Mobile internet users tend toward informational rather than transactional interactions.

Me: “Hey Tim! When does that Chinese place, down the street, close?”
Tim: “Not sure, let me Google that…”

How often does this happen in your conversations? Fairly often – according to Google - mobile searches are on the rise. It indicates that informational searches are on the rise.

The mobile information is processed in smaller pieces – everything you know about desktop landing page experiences can be used here though in bite sized pieces.

Use the following 10 tips to get your mobile marketing strategies optimized:

#1 Hand Friendly

Create targets on page that are clickable with ease

#2 Brevity is your friend

Short headlines, shorter meta descriptions are SEO friendly
Best Mobile Landing Pages experiences are physically smaller

#3 Legibility

Use a font that your visitor can read without squinting, enlarging etc.
Avoid harsh backgrounds vs font colors

#4 Click to Call

Used to CTAs to drive action? Try using click-to-call as your CTA instead.

#5 Geo-targeting

Be local, mobile users respond to geo-targeted places within 20 miles of their location

#6 Super Short Forms

Like asking for numerous form fields – in a mobile targeting experience aim for 50% of your desktop’s form fields

#7 Action oriented, one goal

Yes, the user wants information, however visitor’s attention spans are short
Use action verbs
Don’t confuse people with different goals

#8 Single Column Layout

Single Column layout is a must have for a step by step mobile landing page experience

#9 Fast load / small file size

Smaller file size = faster load time
Optimize your mobile landing page for speed

#10 Mobile Accessible

HTML5, jQuery, JPG & GIF are your buddies

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