This is a perfect example of a simple landing page template. It includes a call to action, form, bullet points to get your visitor's attention. Use 'Below-the-fold content' to include a section to convey more information.
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If you've got a product , use this product landing page template to market directly to your local customers. Here is an example of product landing page template. Customize it - include a map, phone number or a sign up form to acquire leads.