Integrate Lander With Convert Experiments

Convert Experiments offers seamless integration with Lander. Having a solid integration and giving you access to multivariate testing on your preferred landing-page platform “Lander” is important.

This integration allow you to setup A/B and multivariate (MVT) experiments on any Lander landing-page and allowing refined targeting of these experiments without creating new landing-pages for each audience.

You will be able to use offline goal tracking (like phone-calls) and goals (KPI’s) that are later in the funnel like website sales and leads outside Lander.

Let's see how to do the integration. 

Getting Convert Experiment Code

In Convert Experiments you need to take the project code from Project Settings as you see in the image below. This code is a small Javascript that you need to paste on Lander.

Lander (LanderApp) Landing-Pages & Convert Experiments

Copy the code from the Basic Code screen as shown below

Lander (LanderApp) Landing-Pages & Convert Experiments

Pasting the Project Code in Lander

To have access to you published landing pages you need to paste the Convert Experiments code inside the Lander page in the head of the scripts area. See image below.

Lander (LanderApp) Landing-Pages & Convert Experiments

Multivariate Testing on Lander (LanderApp) Landing Pages.

  1. Add the subdomain of your Lander (for example: to you Project Settings in Convert Experiments.
  2. Load a Lander page inside Convert Experiments Visual Editor and start an MVT (multivariate test)
  3. Goals can be different landing pages, or a tag on your confirmation page or even a sale or lead form submission on your main site (if both the main site domain and Lander domain are in the same Convert Experiments Project.