Once you’re inside the editor of your Landing Page, proceed to the right-hand column and select the Goals section, right next to Properties.
Once there you’ll be able place a “check-mark” and set up your different goals. Remember, you have three different kind’s of goals that you can set up within your landing page at any given time.
If you have a form already on your Landing Page, Lander will automatically set “form submission” as one of your goals, but if you want to, you can change it at anytime.
If you add a Paypal Button, you’ll be able to include three different kinds of actions: Show Cart, Buy Now and Add to Cart. These last two actions will be automatically set as one of your Landing Page Goals. But again, you can change it at anytime.
You can add a link to any element that you like and if you want to, you’ll be able to set it up as one of your goals. However, unlike the other two previous options, this won’t be automatically set as one of your conversion goals.
Now it’s up to you to decide which one is going to be the goal of your Landing Page. It could be your form submission, your ecommerce buttons, or any link you want, or, it can also be all of them together.
Keep in mind that in case if you’re splitting your landing page into two different goals or more, for example let’s say you’re requiring a visitor to fill out your form and also click on your CTA button. If that’s the case, then both of these actions would count as just one conversion.
And of course, if you don’t have any goals checked at all, your conversion rate would be zero.
Our recommendation is to set up your goals depending on the specific objective of your Landing Page.