Once you’ve integrated Lander with your Mailchimp account (check out this post if you haven’t done it yet) you’ll be able to set up a double opt-in subscription process. If this feature is activated your leads will receive an email to confirm their subscription before they are added to your Mailchimp list.
To activate this feature (and after typing your API Key and List ID) check on “Double Opt-in” in the Mailchimp integration window as shown in the image:
Now you’re ready to go to create healthier and more effective mailing lists for your email marketing campaigns using Lander and Mailchimp. Let us know if you have any questions by writing to us here.