Killer Tips on How to Write a Persuasive Testimonial
How Do You Write a Testimonial? Most clients prefer tried and tested products. They believe that if a product worked for a particular customer, the chance of the product working for them is guaranteed.
Providing testimonial from the previous satisfied clients is one of the effective ways to instill this belief. So how do you write a testimonial?
Are testimonials really necessary for the growth of your business? And how do you use the testimonials effectively?
Why do you Need Business Testimonials?
Traffic conversion is the major goal for online campaigns. Testimonials act as a third-party endorsement thereby eliminating any doubts that the prospects may have about your products or services. This way, you get more leads for your brand.
How to Get Testimonials
Ask your Super Fans for Testimonials
Confessions from your happy clients act as the best social proof elements. It is possible that they may have agreed to be a reference, so requesting them won’t be a problem. Make sure that the requesting email is short, precise, and offers value to the customer.
You also need to give the customer options for writing the testimonial himself or reviewing and approving what you have written to make it real and legal.
Listening for Testimonials
As a pro marketer, you should be able to spot the testimonials or seeds of testimonials on your websites. Look out for grateful email texts, social media love, or positive confessions from customers.
Save any seed of testimonial you have spotted in the ‘’good file’’ to make the most of them.
You should then send emails, thanking the customer for their time and effort to make them feel appreciated and valued. You can then go ahead and request the sender to allow you use their messages on your page.
Simple tips for writing effective testimonials
1. Demonstrate a Benefit
Your testimonial should be persuasive and demonstrates the values your previous customers have achieved from your products.
A persuasive and value-oriented testimonial raises curiosity and gives your prospects the desire to try out your products.
Ask your customers their major reasons for seeking your services, the problems they wanted you to solve for them and how you offered solutions to the problems.
2. Overcome Objections
Getting hired by a client takes more than just demonstrating the values of your products. You may face objections as a result of the prices of your products, trust-related issues as well as those who prefer to do the work themselves without any professional input.
Some potential clients may also assume that the values you are talking about are not real but only meant to persuade them to buy.
To negate the objections, ask the clients why they were hesitant to buy your products and the experience they had after buying your products.
This will act as evidence of how other clients overcame their objections and in return encourage the prospects to hire you.
3. Be Specific
Focus on valuable details to make your testimonials real and credible. Customers detest sugar coated and ineffective testimonials.
Ask your clients specific questions and allow them to explain why they liked working with you.
4. Use the Selling Power of Testimonials
Many brands have specific and rarely visited pages for the testimonials which limit the effectiveness of the testimonials in generating leads.
Integrate your testimonials with your sales copy to make them more effective in generating leads for your business.
Including testimonials on the form copies such as on the home page, details page, sales emails, or LinkedIn makes it easy for the potential customers to access them and do business with you.
Crowding all the testimonials on one page may make them irrelevant and ineffective in supporting the messages you intended them to support. You should:
• Place the testimonial next to the products or services it talks about to ensure relevancy.
• Put your best testimonials on the most visited pages so that most of your visitors can easily access it.
• Place testimonials with keywords on optimized pages for the keywords to bring more traffic to your website as well as converting the traffic into leads. Key phrase-targeted testimonials increase relevancy, making them very effective for your online campaign.
5. Use Videos
Videos and images are more exciting, enticing and memorable. Capitalize on this fact by providing filmed testimonials about your products or services.
6. Speak it
Speaking the testimonial eases, the writing process. Simply imagine that someone asked you about your brands. Record the answers you give.
You then need to do a little editing to get what you want before sending it to your super customers for reviews and approval.
7. Use Testimonial Templates
Time is a scarce commodity. Providing a testimonial template will reduce the blanks to be filled by the customers thereby saving their time.
Essentials of a Good Testimonial
A good testimonial is effective in generating leads. Ensure that your testimonial possesses the following qualities:
Long and rambling testimonials are likely to be ignored by visitors. Keep it short, sweet and easy to scan. Testimonial with between 30-50 words is recommended as they are more effective.
If you must write longer testimonials, bold the most important words that you want to stand out in the message.
This will grab the visitors’ attention to the most important parts, thereby preventing them from abandoning the page due to boredom from long texts.
Before you write your testimonial, you need to access the words that are more valuable and which words answer the purpose of the testimonial.
The most valuable words/statements should be at the beginning of the testimonials to give people the intended meaning as early as possible.
Your testimonials should be real and legal. The tone you use in the testimonials should also be authentic and be disarming.
Let your customers write the testimonials for you to remove the impression that you are trying too much to sell your products rather than providing social proof elements and values.
Imagine talking about speed and then you provide a testimonial about price. This would give your prospects the impression that you don’t know what you are doing.
Use precise testimonial to support a related claim.
Basic Testimonial Writing Rules
1. Don’t worry about the length of your testimonial. Just write the testimonial until you are done to give the brand options to edit the testimonial or use the whole message depending on their preference.
2. Give permission for your personal or company details to be used in the testimonial. Providing permissions for your website to be linked to the testimonial will give your website more traffic. It will also make your testimonial more credible and trustworthy.
The question ‘’how you write a testimonial?’’ doesn’t have to give you a headache anymore. Use the simple tips we have discussed to write an effective testimonial.
The feeling that comes with sharing your experience with a product or service with the world is great and fulfilling.
As a brand, you need the testimonials to act as evidence that your products or services are credible and genuine.
Contact Lander for professional input; we have a team of dedicated and experienced staff that will help you to write the most effective testimonial for your business.