Beginners Guide to White Paper Email Marketing
What is Email Marketing?
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of.
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
However, the term is usually used to refer to sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and also, to encourage customer loyalty and repeat business.
What are the benefits of white paper email marketing?
White paper email marketing has several key advantages over traditional mail marketing as follows:
• An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
• Over half of all Internet users check or send email on a typical day.
• Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
• Transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.
The disadvantages of white paper email marketing surround the rejection/spam rate of the emails by the consumers’ email program, negatively affecting the delivery rate of the emails.
This has somewhat been eliminated with the idea of “Opt-in” emailing, where the consumer consents to receiving the emails and therefore eliminates the idea of receiving non-credible emails – Ideally maintaining emails that are relevant and appropriate to each individual recipient.
Now, the question arises upon the usage of White paper email marketing system. Some of the reasons for which you should go for it, are as follows:
White Paper Email Marketing is Cost-effective
Email marketing is cheap, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you very little compared to other channels of advertising.
White Paper Email Marketing has High Success rate
Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water. The trick is that you have to get it right!
Measurability and Flexibility
With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need arises.
There are some things to pay attention to while making use of white paper email marketing.
The Time at Which you Send it
Don’t send out an email that recipients will receive overnight, let it pop up in their inbox during their working day. This also expands to selecting certain days, months and even years. Remember, you can test and measure what timing works best for which email.
When considering the copywriting for your email you must consider all aspects of the language, from subject line through to your mail signature.
With emails, not all links should be saved for the last sentence, pop them in early to grab that impulsive customer.
Be careful about the email header, with attributes including the subject line, from address, to address, date/time of receipt and format.
Once again, testing your campaigns can rule out the attributes that customers consider spam and highlighting the attributes that will work best for your business.
White Paper Landing Page for Email Marketing
Want those emails to turn into sales conversions? Don’t just hyperlink your customers to your home page; show them exactly where you want them to go and make it quick and easy to complete any forms!
So, White paper Email marketing is a vital component in many industries, especially for creating those important customer-firm relationships. Learn to use it well and it will definitely bump up your company’s success.
Just try not to send out another email that goes straight through to the spam folder. And, if the email does manage to make it through to the client’s inbox, make it worthwhile to read.