what is a squeeze page

What is a Squeeze Page? Definition, Types, Usage, Examples and Best Practices

A Squeeze Page is defined as a landing page intended to only capture email addresses from visitors as potential sales leads, webinar registration or any type of organizational objective. The email field is typically supplemented with very limited additional fields such as full name.

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What is a Squeeze Page?

A Squeeze Page is defined as a landing page intended to only capture email addresses from visitors as potential sales leads, webinar registration or any type of organizational objective. The email field is typically supplemented with very limited additional fields such as full name.

Below is an example of a squeeze page created using LanderApp. 

As you can see, this squeeze landing page only has only 2 input fields for the visitor - the email address and the name. This means that a squeeze page should be used as a customer/ user data source only when you know that an email address is all you need to complete the organizational objective. 

Squeeze pages are short, but they include:

  • - A headline that clearly communicates the benefit you are going to provide
  • - Supporting text that gives enough information for the visitor to make a decision
  • - An embedded form CTA that includes just one or two fields (typically, name and email address) so visitors take action without leaving the page

For example, a SaaS business that wants to generate online leads and only needs an email address as a starting point for lead nurturing, online registration (such as for newsletters and updates) or even product signups.

Learn more: What is a Landing Page? Definition, Types, Examples and Best Practices for 2020

Types of squeeze pages:

There are typically 2 types of squeeze pages:

  • Landing page: This is a single page on your website with email conversion as the sole purpose. It may be followed up by a ‘thank you’ page which may be the end of the user session or may lead to other resources within the site. 
  • Pop-up page: This is a pop-up style email capture overlay on an existing page with email conversion as the only goal. Once the email is input or the squeeze page pop-up is closed, the user goes back to the normal page experience. Since we expect pop-ups to anyway have less fields than a full blown landing page, the squeeze model is one of the least intrusive and least effort-consuming among all pop-up pages.  

A decision between using a squeeze landing page or a squeeze pop-up page 

A well implemented squeeze page can increase your conversion rate significantly, since they have only one user data capture field, which is unlike general landing pages that include several input fields. Many businesses turn to squeeze pages (email addresses) simply as a better starting point, and then build on capturing more information through lead nurture campaigns.

Below are the 3 key properties of a squeeze page:

  • It is a single page/pop up: A squeeze page is a single page, and does not lead to other pages unless the conversion action is performed or the user closes the page. 
  • Email is the only data capture field: A squeeze page does not have any other data input field other than the email address. 
  • Its only goal is email conversion: The only purpose for creating a squeeze page is to capture the email addresses at best possible conversion rates from visitors. 

Key Benefits of Squeeze Pages:

Squeeze pages provide some key benefits when compared to typical landing pages. For instance,  

  • - Easy to create and templatize: Squeeze pages are simple to create, are easier to turn into templates given their limited text space. 
  • - Faster load speed: Given the minimal text and design, squeeze landing pages load faster. According to a 2018 Google survey, 46% of people said page load is the biggest detractor in web browsing experience. No wonder it is also the largest contributor to page exits. 
  • - Higher conversion rates: Since squeeze pages have minimal data capture fields, by principle they tend to convert more than typical landing pages. 
  • - Help in promoting new products & services: An exciting new piece of software that is cutting-edge, and it totally changes the way your product functions and how users interact with it.Creating a dedicated landing page for that feature, tool or technology really shines a light on the value it adds to both your product and your customers.Keep in mind that 89 percent of B2B customers say that winning vendors show clear ROI and compelling business cases to work with them. 

Learn more: 8 Best Practices to get Traffic to your Squeeze Page

5 Great Squeeze Page Examples From Smart Brands

Landing pages and squeeze pages share the same relationship that rectangles and squares do:
All squares are rectangles, but not all rectangles are squares.

Similarly, all squeeze pages are landing pages, but not all landing pages are squeeze pages. And that’s because landing pages are designed with one particular goal in mind.

That goal isn’t always to capture a user’s email address (like the goal of all squeeze pages). Below are some squeeze pages that we dissected to give you a better idea of how to best grow your email list using them as examples:

Squeeze Page Examples #1: GQ

What they did Right

• The recognizable photo of Zach Galifianakis serves as an authority badge of sorts, associating GQ with powerful celebrities.

• The ultra-short form only asks prospects for one piece of personal information: email.

• The CTA button color contrasts the white page well.

What could be Improved

• The headline and the picture complement each other, but they don’t convey much of a benefit.

• The sub-headline, while conveying a benefit, does so in a vague manner. Life hacks? Brotherly advice? Insider guides? GQ has the benefit of being one of the most recognized men’s brands around, so why not tout it?

Tell you, readers, to join the swarm of people who have likely already subscribed to GQ daily, or let them know they’ll get lifestyle advice from some of the world’s foremost experts, or style tips from celebrities. There could be a much better value proposition here.

• The CTA button copy is a bore. If the goal of GQ Daily is to help men be better, why not use something like “Make me better” as your button copy?

Squeeze Page Examples #2: MarketingSherpa

What they did Right

• The headline leverages social proof by inviting the visitor to join thousands of weekly readers who take advantage of Marketing Sherpa’s free advice.

• The copy is benefit-focused, letting readers know exactly what they stand to gain by forking over their name and email address.

What could be Improved

• Why include a link that reads “No thanks, takes me to MarketingSherpa” when there’s a “Close” button in the upper right-hand corner of the pop-up. You don’t want to make it any easier than it already is for users to click out of your squeeze page.

• The copy is redundant. When you combine the words in the red bar with those in the headline, you get everything that’s said in the content below it. Your headline and your sub-headline should complement each other, not say the same thing in different sized fonts.

• The “About us” link has no place here. If the reader wants to learn more about your business, they’ll do so from your website’s main navigation bar. Helping them navigate there from this squeeze page does nothing but give them a way to escape.

Squeeze Page Examples #3: Smart Insights

What they did Right

• The word “free” is the first thing you see on this squeeze page.

• Company badges associate Smart Insights with well-known brands like Unicef, Vodafone, HP, and Canon.

• Testimonials from real marketers boost trust. Though, it would be better if they had some pictures next to them.

• The short form only asks for email address, not even name or company.

• The bulleted copy quickly covers what you’ll receive by downloading the templates.

What could be Improved

• The CTA is bad, bad, bad. “Get access”? Come on, now. There are many better phrases to use on your CTA.

• The offer is too vague. I realize I’ll get free templates, but what are they going to do for me? I’ll learn best practices for what? A strategy for what? I’ll get alerts on the latest developments regarding what? More specificity would help here.

Squeeze Page Examples #4: Forbes

What they did Right

• The copy is filled with persuasive words like “Exclusive,” “Secrets,” “Premium,” “Richer,” and “Free.”

• The button copy is written in the first person.

• The content is short but informative. Users know exactly what they’re going to get when they enter their email address to download a copy.

• The button color isn’t bold or bright like the other squeeze pages we’ve already discussed. However, it contrasts the rest of the page. Contrast is always more important than color.

What could be Improved

• Social share buttons should be on your “Thank You” page, or in the report itself, not on your squeeze page. People want to know your information is worth sharing before they do so with their networks.

• The 2014 copyright information is outdated. If this is, what else could be? Is the information in the report old news too?

Squeeze Page Examples #5: Net App

What they did Right

• The headline is benefit-oriented, explaining to the prospect that they can save millions by reading “Seven Tips For Disaster Recovery.”

• The copy is concise but informational. We know exactly what we’re going to get by downloading.

• The form only asks for email and country. The fewer fields you include, and the less personal they are, the more likely it is that your prospect will fill them out.

• The opt-in box isn’t already checked, unlike many squeeze pages. By letting users opt-in instead of unchecking the box to opt out, you’re passively increasing the quality of email subscribers you generate using this form.

What could be Improved

• The CTA button is incredibly boring. It contrasts the rest of the page, which is good because I can find it easily, but it doesn’t compel me to click at all.

Those are enough squeeze page examples to help you in your online marketing strategy.  Better yet, save on costs and time by getting one of our well-priced templates.

For the best designed and optimized content campaigns, engage Lander’s team of online marketing experts for better results.
Learn more: User Experience (UX) Design Best Practices for 2020

Top 10 Best Practices for Squeeze Page Conversions

Below are the best practices you can use in 2020 to get the most conversions out of your squeeze pages:

  1. 1. Use a single CTA: There should only be one CTA(call to action on a squeeze page: to enter an email address. Your CTA button should clearly state the action and end result for the user. For example, "Book my seat” is actionable and lets the user know that they'll be signed up for a course or webinar.
  2. 2. Limited content: Content needs to be targeted and minimum. The focus on the page needs to be to encourage users through clear, crisp, fair and compelling content and offers, to enter the only input field on the page - the email address. 
  3. 3. Light design: Just like we do not want excessive content to get in the way of a signup, we do not want heavy graphics either. The layout  of the page needs to be such that the email input field is clearly visible and highlights it. 
  4. 4. Be clear with your compelling offering: A clear offering is key to conversions. The content, design and CTA must make it clear as to what will be provided by entering the details, at what price (if any), and the offer must be compelling and competitive as per market standards.
  5. 5. Avoid dynamic layouts: Dynamic (moving) page design layouts can lead to higher load speed and may potentially add to blurring out the key messaging. 
  6. 6. Less page folds (shorter page length): A page fold is what your visitor sees on the landing page before having to scroll down, and serves as a primarily page length measurement. Typically a squeeze landing page should be no more than 2-3 page folds, since as we discussed, the page needs to be light and the only goal should be direct messaging and conversion. Large page lengths require users to scroll down and the more effort user has to expend to absorb the information, the more is your bounce rate.
  7. 7. Social media compatibility: If you are creating a squeeze landing page, chances are you intend to promote the page through organic and/or paid social media campaigns. In order to take advantage of the best rendering possible on social media platforms, the page’s dimensions and layout should be made compatible with the platform's requirements. 
  8. 8. No hyperlinks: The last thing you need from your squeeze page (or any conversion focused landing page) is for them to leave your page, or worse, your site. The best proven methodology to improve conversion rate of any landing page is to remove distractions - which particularly means that there should not be links present on this page. Your squeeze landing page is the last page in the conversion. funnel, the assumption is that you are targeting the right audience who are ready for the given conversion. 

For example, if you are targeting a marketing ebook download through email input, the audience who sees this page needs to already understand the pretext for the utility of this ebook. 

  1. 9. Follow Up with Drip Marketing: Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter. 
  2. 10. CRM sync: If you’re using a tool like Salesforce, you’ll want to sync up your squeeze page leads so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.

Learn More: What is Retargeting? Definition, Types, Process and Best Practices