Best Tips for Web Page Metrics And Analytics

Web page metrics and analytics involves the analysis, measurement, collection, and reporting of web site data. This is to understand a web site usage, identify bugs and optimize for a better user experience.

To know how successful a webs site is, one should use the data and analysis to interrogate the site’s capabilities.

You can use web analytics in business and market research as a tool which assesses and improves how effective a website is. It can help companies measure the results of various adverts campaigns whether traditional media or broadcast.

The results may be of the visitors to the website or page views. It identifies current trends used for market research. Metrics to track include:

Web Page Metrics and Analytics: Web traffic and their source

Identify and note sudden increases and decreases. The reasons for such a behavior of website visitors should also be identified. Know where the visitors are coming from be it through a link or referral.

The three primary sources of traffic are;

Direct visitors - directly type the URL,
Search visitors - visit based on search queries
Referral visitors - they visit a site as a result of a mention on another blog or site.

There is also social traffic which is primarily the traffic that you acquire from various social media sites.

Web Page Metrics and Analytics: Bounce rate

Bounce rate is a percentage of visitors who access a site then leave after only accessing one page. This includes those leaving by using an external link, type a new URL, close the tab, go to a timeout. You should identify and correct such reasons.

You should figure out how to utilize the interactions increase into conversions i.e. subscriptions, downloads, purchases etc. bounce rates for various e-commerce sites are also known as abandonment rates.

Web Page Metrics and Analytics: Average time on page

Find out how long visitors are spending on each particular page. Do an analysis to identify the sources that send the best visitors who spend time on the web pages.

You can identify this by calculating the number of visits divided by the total value created. However this may get difficult due to various intangibles that when you create are hard to define.

Web Page Metrics and Analytics: CTA click-through rate

Visitors need to be directed to what actions they should take e.g. download, view, add to cart etc. if the CTA’s aren’t being used, changes should be made. A/B testing should be done on the placement, size, design, and text to determine why users click through.

Web Page Metrics and Analytics: Conversion rates

Conversion rates could refer to a landing, email, visitor-lead and lead-customer conversion rate. First-time visitors interact differently from returning visitors to a particular site; one should, therefore, identify why they visited the site and how to get them to return.

For return visitors, find out why they return and find out how to increase the returns further; conversions are important for a site to get both customers and revenue.