5 Examples of Remarkable Viral Landing Pages to Copy
How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well.
So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see the best examples of viral landing pages with their nuanced elements in action.
Viral Landing Pages Sample #1: Wistia
First up is Wistia's landing page for their Free Wistia Account. Right off the bat, you notice the one-field form to create your account -- the blue, minimally patterned background contrasts nicely with the bright white form field.
The length of the form field combined with the prominent placement eliminates nearly all friction to create an account ... but if you're having doubts, you can always scroll below to read answers to top
FAQs. By separating these two sections with stark color contrast, Wistia makes it much easier for you focus on converting.
Viral Landing Pages Sample #2: Unbounce
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages.
Although there are lots of amazing things about this landing page, the two that people absolutely love in this viral landing page are:
1) The use of a chat window instead of a classic form, and
2) the detailed -- but well packaged -- information below the form.
The first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive and feels less like a chore.
The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.
Viral Landing Pages Sample #3: IMPACT Branding & Design
This is one of the best examples of viral landing pages. People love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
Notice that they've included a check box to subscribe to their blog, which is automatically checked. Note that while adding a check-box field to the landing page forms is a great way to increase subscribers.
It's better to leave it unchecked and let users opt in. Otherwise, you'll risk adding a lot of low quality subscribers to your contact base.
Viral Landing Pages Sample #4: Muzzle
Landing pages help users decide whether or not your product or service is actually worth their precious time and energy.
What better way to clearly and straightforwardly communicate your value proposition than by confronting visitors with the very problem your app solves?
Muzzle, a mac app that silences on-screen notifications, fully embraces this show don't tell mentality on their otherwise minimal landing page.
Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app's usefulness without lengthy descriptions.
Viral Landing Pages Sample #5: Bills.com
Often, people think landing pages are static pages on a website. But with the right tools, one can make them interactive and personalized.
The best example of viral landing pages is Bills.com. To see if you'd benefit from their consultation, you answer three questions before you are shown a form.
It starts with one question. Then, you answer two more questions. By making this offer seem more exclusive before the form appeared on the landing page, it’s a bet that Bills.com increased conversions pretty significantly.
These are just some of the best viral landing pages that went up the ladder owing to the amazing utilization of elements involved in designing them. Correctly viewed, they can be a foundation upon which you can build your empire of success.