ranking

Top Rank Tracking Mistakes That You Should Not Be Making In 2019

Traffic is a critical thing in every website helping reach the goal and becoming a big scale company from a small size. Websites usually have plenty of things to manage which help increasing the traffic and going well where tracking traffic plays the most important role. You have to check the sources where the traffic is coming from.

Tracking traffic may seem an easy work, but you may do many things wrong, and it can set you in various issues. Due to this reason, monitoring traffic wisely plays the most important role. Here in this post, you will learn about some of the easy methods to calculate the right traffic numbers and noticing that how far you have gone from the past. In this guide, you will learn about some of the common mistakes done everyone.

Avoiding these mistakes can let you calculate properly and avoiding most of the issues with ease. Let’s have a look at major ones –

  1. Checking the Competitor's Position

It is always necessary to know the position of a competitor so that you can set the goal easily and surpass them. If you are using many third-party tools to track, then you may be able to track almost 500 competitors by creating new projects but are they correct? Well, the chances of making mistakes are higher in such methods, and you can end up estimating the wrong amount.

Due to such reasons, you should be looking at a number of factors and the best solution is to create the project and explore the capabilities of competitors. As all the tools will be charging a particular amount so you should add competitors in the same phrase and it will save you a good amount of money. Keep it in mind that you do not spend on competitors' position because the same money you can use in betterment.

  1. Changes Result

Making changes on your website can help to gain as well as losing traffic. Most of the businesses make this mistake, and they don't consider the change in traffic due to any change. Experimenting is necessary that's why you should track the traffic before and after making a change. It will let you know that if the change helped with your ranking or not. You can avoid most of the mistakes by this method.

The quality of your SEO effort may go wasted if you don't track and you may make many more changes to seek more traffic. These things can decrease the traffic that's why being selective is necessary to go well. Otherwise, you will end up getting into various issues in the future. You can assign tags for every change and keep on tracking the traffic gained by that particular change to evaluate how much benefits you obtained.

  1. Rank Tracking as per keyword

Every website focuses on a number of keywords to gain traffic, and it is always necessary that you should track all the keywords wisely. So, tracking all the keywords play an important role because it will help to rise and to gain a huge amount of traffic with ease. Such methods can come in handy to gain traffic, and this will increase the traffic as you keep on tracking the right keyword.

Putting the whole list of keywords on track is not a good choice that's why to select the important points. In case, you put the entire one then it will be hard to track that's why staying selective is necessary to go well. You can divide keywords into groups to have the proper optimization, and this method will let you get the best details with ease. Keep in mind that you track the main keyword always and don’t take secondary keywords lightly.

It is easy to found that secondary keywords also serve a good amount of traffic and they are helping your website rank faster. In addition to this, you should create a website and upload properly optimized content with both types of keywords. These methods will let you track the traffic easy, and it is always the first goal of every online business.

  1. Specific Keyword Category

The market share of a specific keyword is always high, and most of the businesses avoid the market share of a particular keyword. If the traffic for the main keyword is not that much, but you are trying hard to target it and get the ranking, then you can go wrong. Always choose the less competitive keyword and then focus on their market share.

Tracking all the keywords play an important role that's why you should look at some primary keywords which will help to increase the traffic on a particular source. Improper management will waste your time and money that's why being selective is necessary here. Creating a separate tag for each category is the best solution here, and it can fulfill the need easily.

  1. Landing Page Configuration

If you are not configuring the landing pages, then it will decrease the traffic on your website. Just make sure that your landing page is properly configured. According to the released stats, more than 20% of landing pages are not configured, making the traffic face trouble and not staying on a particular website for a longer time period. It can also show higher traffic, but there isn't that much as per numbers.

You can track every keyword and try to come up with proper landing page configuration with third-party tools like Serpstat. There is a properly separate section for the configuration that's why you can try it out. You can see the URL of the landing page and make sure that it is working properly because sometimes, the URL is changed and deleted. It will create a dead-end link, and the traffic will decrease on a website.

Bottom Line 

Considering these factors and using a mobile friendly design can increase traffic on a website with ease. Hope, this guide will come in handy and provide a range of benefits while tracking traffic on a particular page.