Top 7 Strategies to Quickly Increase Traffic to your Landing Page in 2020
Traffic crunch for a campaign can be dreadful for managers, luckily, there are some quick fixes to your immediate problem. And by quick, we mean hours and days, not weeks and months.
Below are the top 7 strategies you can immediately use to quickly increase traffic to your landing page:
Identify and source organic traffic from search ranking pages
If you have a stabilized website/ digital brand, you will be getting some, if not a lot of organic traffic to your website. If your marketing team has an active SEO content project, then you may have more than 50% of your current traffic from organic search sources.
The key will be to identify these pages. If you are not using any search tracking tool, simply look for the top organic pages in your Google Analytics report. Now, you can use a display ad space or native content placement or both, to pull traffic from these sources. Organic traffic is highly intent-driven, and pages that are contextual to your campaign will be able to deliver good conversion rates in comparison to paid ads.
Join and post in relevant, high volume groups with active audiences
In terms of contextual users who actually have an intent in the purchase, social media groups form a great hub. Most social media groups have an upper limit on joins/per day, but if you have a good list of groups with large and engaged audiences, even 1 post per group can give you qualified traffic. At the end of the day, for your campaign, the conversion will still be the key metric. In other words, the quality of traffic matters.
Identify and improve "quick-win" search ranking pages
Once you have identified and looped in the existing well ranking organic traffic pages, the next source of potential traffic is your 'quick win' search pages.
For example, if you have an article ranking at #12, just 2 slots away from Page 1 of the search, then it would be a great target to improve its ranking. Typically, additional content that increases the relevancy of the article is a sure-fire way, alongside ensuring the use of keywords (contextual, not stuffed) in key locations like title, meta description, beginning of the content body, H tags, etc.
Leverage engaged email database
If your organization has a well-segmented audience database with email addresses, this can be your target list for traffic. Needless to say, none of these list members can be your existing customers and need to be properly filtered to match suitability to your campaign's target audience.
Alternatively, if the situation is dire and your company is willing to invest in purchasing email lists, you can get a sizable, filtered and quality tested list for less than $100 from a good lead generation company.
Run targeted social media ads
One of the reasons why social media advertising was able to break into the advertising market - was highly affordable prices with high quality of audience targeting. If you have a spending budget, and you need the traffic to your landing page, social media should be one of the first places to test, invariant of whether your target is B2C or B2B audience.
Partener with non-competetive websites
While this might take a few days to execute as a traffic source, this can be a stable source. While this is a paid method, this method delivers quality traffic at a bargain. First, you will need to make a list of search-ranking articles by publications. Publications always have display ad space available for ranking pages to the highest bidder.
If some of these publications are not large, they can offer you ad space in a one-on-one deal at a pretty cheap price in comparison to running display ads across, say, Google partnered sites in its ad network or established brands that charge a high premium for their brand.
One of the best ways to generate quality paid traffic to your campaign’s landing page is to re-target users who have already shown interest in your products or services. These users can be identified and tracked using retargeting tools, where a user to a specific page is tracked and targeted across the web. These instances are presented by a network of partner websites that display the ads to the user when they visit.
For example, your users who have recently visited your pricing page can be retargeted with discounts and offer banner ads on other websites and social media. Moreover, if your campaign includes upselling to existing customers, it will be far easier to run retargets on your customers since you have their email addresses and can also be targeted with banners inside the product experience in case of SaaS companies.