Three Ways to Reduce Shopping Cart Abandonment
One of the main goals of any landing page is to increase the conversion rates of potential customers.
It's a common occurrence when consumers add one or more items into an online shopping cart only to never actually make the purchase.
This sense of limbo can be detrimental to businesses, as it halts conversions in their tracks and results in untrustworthy leads.
Organizations should follow the following three tips to reduce their number of abandoned baskets and increase their conversion rates:
1. Don't Hide Stock Availability
Consumers will tell businesses that one of the most annoying elements of a checkout page is realizing the products in their cart are no longer able to be purchased. Allowing customers to add items to their baskets even when they're unavailable is a sure-fire way to lose valuable clients.
Instead, organizations should be upfront about the availability of their stock, according to Monetate. Whether the item is a new addition or has been in a person's cart for a period of time, companies should constantly update consumers about how many products are left.
In fact, this tactic may be a good way to encourage customers to purchase their shopping carts sooner rather than later. By alerting clients that there are only a few of a certain item left, they may be more willing to buy the contents of their basket to avoid missing out on something they really want.
Frequently updating stock availability will not only reduce the number of forgotten shopping carts, but will help companies convert more sales.
2. Make Sure the Fill-in Sections Instill Trust
It's not uncommon for consumers to get almost all the way through the checkout process only to be turned off by the options they receive for shipping, newsletter registration and benefits of doing business with an organization, according to Shopify.
It's crucial that the portions of the purchasing section customers have to fill out are easy to use and make people feel at ease.
To begin, companies can create a registration method that doesn't require consumers to add their information. The more steps people have to follow the more likely they are to give up.
Instead, businesses should offer a guest checkout option that allows customers to quickly work their way through the buying process.
Next, the form section needs to quell any fear clients may have about sharing their personal information. Any data that is necessary to buying the items in the cart should be explained to the customer.
Furthermore, businesses should give customers all important details relating to their purchase, including the actual amount of time it will take to ship an item, as opposed to simply adding "approximately 3-10 days" on the website.
These steps will foster a sense of trust with an organization and make people aware of what they gain from purchasing from that particular company.
3. Give Customers as Many Options as Possible
When people feel limited by what a company allows during their checkout process, they may shy away from following through on their purchase.
Businesses can maximize their conversion rates by creating a purchasing procedure that gives customers different, but easy selections to make. These clients want to know organizations are real, trustworthy and willing to go above and beyond for their audience.
Two smart choices to give people are payment and order methods, according to Avangate. Although some consumers may feel comfortable sharing their credit card information online, others may prefer to pay with cash or check upon delivery.
Businesses should make their contact information easy to find and let people know about other ways to place an order aside through an ecommerce store.
Following these three tactics will improve a company's credibility within its industry and help reduce the number of abandoned carts.