6 Secrets to Sticky Content
According to research, about 55% of the first-time visitors spend about ¼ of a minute perusing a website. Once they have a picture or perception of what your website is all about, they decide on whether they would like to continue reading through your content and whether they would like to engage. With these statistics, it is very important to come up with quality, informative and shareable content that will make them come back to read further. Readers ought to find value in your content thus making them stay glued to your content and share with your friends.
Having sticky content for your website in the modern days is considered as one of the most effective ways, and still cuts much on costs of drawing traffic to your website thus increasing the chances of the conversion rate. Basically, some of the most successful companies are known to use the sticky contents as a major way of branding. To be able to catch your target niche, it is very important to use a language that concerns the niche. For instance, if you are targeting the teens and the topics revolve around entertainment, using too much business and technical terms can quite turn away the interested readers. In order to create sticky content, the following are some of the secrets that should be a guide for you.
1. Create content that a reader can relate to.
The major reason for content creation is to attract readers to your website and eventually have real clients for your business. Having this in mind, it is very important to create content that many people can relate to on day-to-day lives. To get high ratings at Topaussie review, you need to create content that a reader can easily learn from it and share on other platforms. When you customize your content to the ideal site visitor, your content becomes meaningful and you get to enjoy so much success from it. When creating content, it is important to do a thorough research on the journey of your clients and be able to create it according to that journey.
2. Keep the content as simple as possible.
There is no leader who is willing to spend much of his time trying to understand what a website’s content is trying to say. If you want to get the visitors glued, you should consider keeping your content as simple as possible and reduce the use of so many vocabularies in the content. The main reason for creating content is to convey your message to your readers without much complication. It is also vital to know that in order for you to be successful; you need to prepare for it properly. If possible put the content in a way that the readers can relate to. As the saying goes, if you can’t explain it in simple terms, then you do not understand it well enough.
3. Keep the readers engaged and create suspicion.
There is nothing more engaging in content than that which leaves the reader wanting to know more of what happened. It is more appealing when you catch the attention of the reader and make him get curious. In order for you to succeed in this, you need to create fresh perspective, unexpected yet it is informative and the readers can easily remember the statements used. For instance, you can use a negative article title. The use of negative article title has not only helped the articles to somehow stand out, but it makes people want to know what this title is all about. As it is said, good news doesn’t bring business in the media industries, negative news does. This is the same way you will grab people’s attention.
4. Make the content as credible as possible.
In addition to making easy-to-understand articles, your content needs to be meaningful and have laid-out facts. You should use credible sources in order to portray the same to your audience. Before you can make any statistics you should thoroughly research that they are right. If any information of your content is incorrect, there is that one reader who is going to note and it is easy for the visitors to convince other readers by making negative reviews. As much as thorough research is needed, you need to understand that too much information on the table can be quite distracting.
5. Tell a flowing story in your content.
When creating your content, you should make the story meaningful and at the same time realistic. Use of stories has been used severally to portray the real feeling of a situation. People tend to think deeply when a relatable story is told. In this way, the idea in the writer’s mind is easily understood by the readers. When writing, you should ensure that your readers are able to create a scenario in their mind. Once they have a picture in their mind they will be able to easily remember it and refer back to it as well as share.
6. Play with the emotions of the readers.
As a writer, you should know what your audience cares about thus enabling you to easily customize the message to fit each reader’s life. It is recommended that you should use plural form in your article when reading this the visitors feel that they are more of a part of the content. When this form is used, and the content is relatable to the readers, they are able to think.
By using the above secrets you are sure to captivate and engage your readers and in turn, the information is shared thus you, at the end of the day get significant traffic for your website. This will lead to a further conversion rate.