Squeeze Page vs. Landing Page: What are They?
Businesses frequently use the names “landing page” and “squeeze page” interchangeably however, they are very different types of web pages with different purposes.
Some call every web page a landing page, this isn’t correct. Web pages can be about the company, a list of services, or an archive of press releases or newsletters. They each have a specific purpose but are not a landing page.
Ever wondered what are squeeze and landing pages? They are two different types of web pages.
True, any page a visitor ‘lands’ on is a landing page, but in this particular example, we are going to treat them as two separate entities:
Sometimes a web developer makes a landing page as a “sales page” because that is its true purpose. Once a visitor is directed to a landing page, the goal is to get them to buy something.
Typically, there are a few design elements to a landing page because you don’t want to distract the reader from the goal.
A landing page is any page that is an entry point into every website. There are many different ways that a client can find you and it is not necessarily through the home page.
A major mistake that both clients and web designers make is assuming that everyone is going to enter a site first through the home page, and then start navigating from there to other pages of the site.
You probably may have seen such a page. Characteristics include: long copy (hence the name, “long sales letter,” “long form,” or “long copy”), the use of strong, emotional headlines and sub-headlines, testimonials, and guarantees.
Sometimes, there may be a few images on the page, but they exist only to support the claims of the product or service and demonstrate its value.
Landing pages are used to sell information products such as eBooks and training programs, but they are also used to sell conference tickets, hard copy books, exercise equipment, health supplements, and more.
A Landing Page Drives Sales
The landing page is in essence, your “online salesperson.” The copywriter provides persuasive copy that will hook the prospects, inform them, overcome any objections to buying, and create a sense of urgency.
Why talk about “squeeze pages vs. landing pages” when you can use both of them?
A Squeeze Page Collects Information
Squeeze page is helpful if you just want to collect information. They are more simple than landing pages and serve an important purpose: You are “squeezing” your visitor for information.
Use squeeze pages to obtain the name and email address of your web visitor
This is when you have an opt-in form on the page and the sole purpose of the copy is to get your visitors to fill out that form.
Use a Squeeze Page to Sign Up Your Visitor
This can be for a newsletter or receive a free downloadable product, such as an eBook or white paper. They are excellent devices to get a person’s email address, which in turn can help greatly with lead generation efforts.
Having a separate squeeze page apart from just having an opt-in form on your home page allows you to entice the readers with the benefits of signing up for your offer.
Instead of “Sign up today for my free report!” in an opt-in form box, you can identify the benefits of getting the report or subscribing to a newsletter. Squeeze page copy isn’t long. It can be between 150 – 450 words.
The requirement of a squeeze page is that it briefly identifies the benefits and has at least one strong call to action sentence.
In short, a squeeze page is a genre of "landing page", but a more specific type of landing page. Squeeze pages are designed to serve one core function: to collect a user's email address.
It’s not uncommon to see squeeze pages that are narrow in design which, intentionally, draws a viewer's attention inwards on the offer.
If you're ever driving users to a page to sign up for an event, give away an eBook, or any other product which can be easily described (or was described previously in detail in an earlier touch point), then consider using a squeeze page to do the job. In the war of ‘squeeze pages vs. landing pages’, it all depends on what your marketing goal is.