SEO Glossary Part 2

SEO Glossary Part 2

If you were expecting for our second part of our SEO Glossary wait no more. Let's find out the meaning of those words we read all the time but we're not entirely sure what they mean.

If you missed our first part you can check our SEO Glossary part 1  here. 


Short for Hypertext reference, HREF is a pointer to another page. Following is an example of the A HREF HTML tag pointing to the Computer Hope page. <AHREF="">Computer Hope</a> This example creates the link below.

Indexed Pages

Being indexed in Google webmaster tools means that Google has discovered your web page.


Are those main words, which will attract important traffic to our website.

You must take into account some factors associated with Keywords (abbreviated KW) as competition, the number of searches, conversion or even potential as a branding tool.

The choice of one or another keyword will determine the strategy, the content of a page, the appearance of that keyword in texts and labels, and other SEO positioning factors.

Keywords Cannibalization

Keyword cannibalization (no matter how awfully terrifying it may sound) is a widely-spread website internal information structure problem that occurs when multiple subpages are (heavily) targeting one and the same key term.

Keyword Density

Keyword density is the percentage of times a word (or set of words) appears in the text set against the number of total words. The keyword density is one of the most important ranking factors for Google, because informs to search engine what is relevant on a page.

At the same time, it also gives more importance to be in the title and H1, that in plain text. In this aspect, what is more important is the principle that the end.

There is no ideal percentage of keyword density, so be careful because manipulate the content so that keywords appear more than is necessary, could get your page penalized.

Keyword Stuffing

Keyword Stuffing is a Black Hat SEO technique which involves the overuse of keywords in a text with the aim misguided to give more relevance to this word. Google penalizes very often this kind of over-optimization.

To avoid any negative action by Google, texts should always be drawn up to provide value to the user, and the way that best suits your profile public.

If the text is able to give a useful, original and well-synthesized information, that will be a better indicator for Google that any variation in the number of keywords you have in the text.

There is a percentage that defines a perfect keyword density and Google recommends above all natural.

Latent Semantic Indexing

Latent Semantic Index or LSI keywords are related words or synonyms of primary keywords of your app’s landing page or web pages.

Once you enter a primary keyword in Google searches, several related words will pop up. But then, you don’t need all of them to shoot your landing page on the top of the SERP list. Only those that are semantically and logically related to your principle keyword should be made part of your website.

For instance, if you are setting up a landing page for a “sports app”  then in such a case, your landing page should ideally contain words like “sports app for Android,” “sports app for Window Phones,”and so on.

Link Building

The Link Building is one of the SEO’s fundamentals, which seeks to increase the authority of a page as much as possible by generating links to it.

The algorithms of most search engines like Google or Bing are based on factors of SEO on-site and off-site, the latter founded on the relevance of a web, whose main indicator is the links that point or backlinks.

There are other factors, such as the anchor text of the link, if the link is follow or not, brand mentions or links generated in RRSS.

It is important to note that often the good contents are naturally linked, so that the effort to get links happens organically and with less effort than other ways.

Link Juice

It is the authority that transmits a page via a link.

Google ranks web pages based on their authority and relevance, this is transferred between pages through links, and is transmitted authority is what we call Link Juice.

To understand this we need to understand a webpage as a large glass of juice (web) to do various holes (links) in the base.

Thus, a glass having a hole transmit all the link juice through that single hole. If 10, each hole will 10% of the total juice link, and so on.

Long Tail Keyword

Long Tail Keywords are those searches with very specific terms that usually generate little traffic but higher conversion.

Longtail keywords have emerged as a way to reach users. Because the Internet is so saturated with content, it's much more difficult to rank on the search engine results page with a generic term.

Long-tail keywords usually contain more than four words and include specific words potential customers may use to find your business.

Rather than continue to struggle for the same competitive, high-volume keywords, it may be time to take a deeper look at longer terms.