Posted by Krishna Shastry on Landing Pages 6 Dec, 2017
Landing pages are an essential piece of the digital marketer's toolbox. A successful landing page turns a potential customer into a paying customer, which is the goal of every marketing professional. In the simple terms,...
The job of an Internet marketer is to drive sales or generate leads online. Period. It’s not to increase unique website visitors. It’s not to win web design awards. It’s not to let every department in the company have...
Posted by Krishna Shastry on Landing Pages 5 Dec, 2017
This month Lander released a new feature that will make your campaigns even more effective and engaging: confirmation pages. In addition to how to set it up on your landing pages, we've come up with the best tips on how to...
Posted by Juan Pablo Castro on SEO & SEM 4 Dec, 2017
What do you specifically want to achieve with your Search Engine Marketing (SEM) campaign? What are your SEM goals? Do you want to increase sales? Increase traffic? Generate leads? To get an idea of how to set goals for your...
Posted by Juan Pablo Castro on SEO & SEM 3 Dec, 2017
With the objective to increase sales online, you should understand the identity of your ideal customer. As explained in the webinar about Persona Development, customers aren’t attracted with a general sales pitch....