Posted by Krishna Shastry on Conversion Optimization 15 Feb, 2018
A business can always benefit from high converting landing pages. High conversion rate means more customers, and more customers mean more profit potential. The purpose of a landing page is to capture leads and warm them up...
Posted by Krishna Shastry on Content Marketing 14 Feb, 2018
Having worked in digital politics in a previous life, people observe elections these days with mixed feelings from a safe distance. People know that working for political campaigns is hard, stressful and often demoralizing....
Posted by Krishna Shastry on Content Marketing 14 Feb, 2018
Do a Google search for the name of your city + “real estate”. Click on a few of the sponsored ads. Did you find a real estate landing page? Chances are you didn’t. This is because most real estate agents have not yet...
Posted by Krishna Shastry on Conversion Optimization 13 Feb, 2018
As humans, we are predominantly visual creatures, meaning that “wrappers in which things come not only powerfully affecting what interests us but also how we react to the content we find inside.” We can’t help but judge...
Posted by Krishna Shastry on Content Marketing 13 Feb, 2018
A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. A microsite typically lives on its own domain, but some exist as a subdomain. Microsites can be used to help brands...