Posted by Juan Pablo Castro on Online Marketing 8 Nov, 2017
With the explosive growth in the use of ecommerce, landing pages, email, web-enabled smartphones and social media as marketing tools, many marketers have totally moved their marketing efforts into the digital realm and...
Posted by Juan Pablo Castro on Online Marketing 7 Nov, 2017
“What gets measured, gets managed” Peter Drucker Today's online technology offers you a lot of different tools to measure the performance of your marketing efforts. One of the beauties of online marketing, and marketing...
Posted by Krishna Shastry on Landing Pages 6 Nov, 2017
Of all the “modern marvels” in today's digital marketing world, perhaps none is more versatile and useful than the landing page. If you are an online marketer, the landing page is a tool you want in your marketing toolbox....
Posted by Juan Pablo Castro on Online Marketing 3 Nov, 2017
You've come to the conclusion that your company needs a strong online marketing presence. You understand that your products won't “sell themselves”. But now, if you're like a lot of business owners and managers, you're...
Posted by Krishna Shastry on Conversion Optimization 3 Nov, 2017
Most people who visit your website, no matter how well-optimized it is as a sales generator, won't buy from you the first time they see it. This is especially true when expensive products are involved. It's also true in the...