Posted by Krishna Shastry on Conversion Optimization 11 Dec, 2017
A business can always benefit from high converting landing pages. Higher conversion rates mean more customers, and more customers mean more profit potential. The purpose of every landing page is to capture leads and...
Social media marketing has taken on an almost mysterious aura, as if you need special wizard powers or ninja skills to make it work for your business. Allow me to take away the mystery for you and give you the secret to social...
Posted by Krishna Shastry on Content Marketing 7 Dec, 2017
The biggest part of a recruiter’s job is to attract candidates. There is an increased intensity in the wars among companies for talent. These companies are willing to spend a lot in investing in their talent brand. Another...
Everybody knows you need content to make your 21st Century digital marketing strategy work. But the term ‘content’ has been used and abused. Most business owners and marketers roll their eyes when a marketing consultant...
Posted by Krishna Shastry on Landing Pages 6 Dec, 2017
Landing pages are an essential piece of the digital marketer's toolbox. A successful landing page turns a potential customer into a paying customer, which is the goal of every marketing professional. In the simple terms,...