Responsible for Lead Conversion Budget? 10 Ways to Spend Your Lead Conversion Budget
Wouldn’t it be nice if somehow knew where to spend your conversion budget, without having to go through trial and error? Or if some kind of magic potion would guarantee that where you are spending your money will actually work? Good news is - there is an answer, maybe not a magical one, but there is. A stimulating process that captures the interest of an individual towards a product or service generally defined as lead generation. Once you get the same individual to avail your services or products, the process comes to be known as lead conversion. Because lead conversion has shifted so majorly onto digital channels, there has been a substantial change in recent years with a rise in new online and social techniques. Your customer are having conversations, researching and making buying decisions online every day, whether you are there or not. So, how do you ensure you are there where they are? And how do you know you have the budget for it? And even if you do, how do you know how to spend it?
That’s where we come in. Here are some of the tactics you can apply to make sure you are putting in your budget in the right basket:
The first step towards having an effective lead conversion strategy is to allocate your budget. A budget does not necessarily mean money, but it also indicates the time and resources like manforce. As a marketer, it is often easy to focus on media, events and other activities without paying attention to basics and it might harm the overall strategy or the direction of your lead generation campaign. So, make sure you allocate your resources quiet wisely here.
Email Marketing and Automation
One of the few strategies that have stood the test of time is email marketing. Even though email was invented around forty years ago, it still holds the top spot for a lot of marketers and for good reason because it allows consumers to pay more attention to the products and services you have to offer. This has become especially true with the introduction of marketing automation, allowing marketers to curate more relatable strategies. This way as a marketer, you would be able to targeting users and their inbox in a smarter way.
Content is the only constant
For the internet, one thing will always remain constant and that is content. The reason why so many people get on to the internet and why companies are able to grab their attention is because of the huge amount of content that is out there, ready for consumption. With the abundance of content, however, the average attention span of a person has decreased a lot. One of the ways that you can keep a person interested is by having an optimized landing page that pays equal attention to usability and aesthetics. This way, a visitor to your website would not have to wait for eons before he or she can access the content.
Rank it up
Search Engine Optimization is a process that helps you optimise your website content in such a manner that the search engine identifies it as credible information and ranks it up in a way that more and more people consume the content you have to offer. This is incredibly important for marketers considering that 75% of searches start on Google and studies state that the first five results on Google get 65% of all clicks. By really understanding how SEO works and implementing it properly, getting consumers who are genuinely interested in your products becomes easier and a more rewarding effort - and of course, a place worth putting you budget in.
Search Engine Marketing
Although SEO is a part of Search Engine Marketing, it is important to note that SEM involves advertising spending. It is very likely that you will not be in your ideal ranking. In such a case, it is time for you to set aside a budget to invest in AdWords for the keywords that you wish to be featured for.
The Content Inventory
Once you have effectively started using SEO and SEM, it is more likely for you to attract your desired target audience. The next, but often overlooked step is creating a content inventory. You need to ensure that the visitors to your website can easily find what they came for. In that case, ask yourself the following questions:
- Is my content up to date? It is relevant to my audience’s interests?
- Is it accessible?
- Is it easy for the audience to figure out what my content is about?
All forms of content
Once you have read through your website’s content and analysed its performance, you can start with some introspection to realise if it is viable for the target audience. If you are serious about lead conversion, you need to invest your time and resources in creating messages that truly speak to your audience which will keep them coming for more. Checking if your articles are of more than 1000 words if you follow long form content, if your videos are concise and hitting, if your infographics and checklists are relevant, etc can make your content very effective and more absorbable.
Navigating around the website
A serious thought needs to go into analysing the way your website works. You should know what a visitor sees as he or she tries to navigate around the website. You could use tools that are specialised in UX to see what the user experience is like when they encounter a particular piece of content they were looking for or were simply stumbled upon your website. Either way, you should think about investing a good deal of budget in interface and user experience.
Many marketers forget to pay attention to anything else other than the number of visits. As someone who really wishes for the website to prosper, you should pay special attention to other important metrics like the session duration, the bounce rate, and the sales conversion rate. And none of your efforts would actually bear any fruits if you fail to optimise your resources well.
Opinions that Matter
All this can be a lot to take in. Not only that, it is hard to wrap your head around and even more to implement it all efficiently. In that case, it is always better to make use of services can aid you in the process. This would not only help you in lead generation but also improve your website in general. In the process, teach your team to identify the misgivings the website had before, and ask them to solve the problems as they come in hand. This way, once you have defined realistic goals for your brand, there is no way that your sales conversion can not soar.