The Beginners Succesful Guide to Reddit Marketing
Reddit is a social news platform that allows users to discuss and vote on content that other users have submitted.
To help police the site and prevent spammers from bombarding readers, Reddit came up with “karma” points.
Users get karma by their comments and links being up-voted by others in the community. If a user spam posts the unrelated content to Reddit, he/she is sure to get down-voted consistently by other users.
This in turn means Reddit begins to limit how often a user is able to submit content to the site.
The great thing about Reddit Marketing is that there are small communities called sub-Reddits that bring people and their interests together. These sub-Reddits range in wide variety of topics.
Many companies use these to build up their audience and this has become very important to come into the notice of the target audience.
Here is a list of strategies used by popular sub-Reddits to build their community:
Reddit Marketing Tip #1: Encourage User Submissions
Reddit is not a platform to shout your message at your fans, but rather a place to interact with them.
Along with calling its followers “petrol heads,” the sub-Reddit of the popular car show “Top Gear” drives engagement with its followers by encouraging them to submit their favorite car pictures.
Every week, this group selects the best picture and features them along with the name of the person who submitted them.
This gives followers a sense of ownership in the community. Giving followers this voice increases the interaction in the Reddit Marketing community and is more likely to create brand advocates.
Reddit Marketing #2: Customer Service
Popular brands usually have customers who need help. And hence, there are sub-Reddits for this too. For example, the Xbox 360 sub-Reddit has done a great job by providing a place for people to discuss this product.
The sub-Reddit funnels Microsoft customers with questions into the right channels to get resolved.
This sub-Reddit provides customer service by:
● Clearly identifying the purpose of the sub-Reddit.
● Creating sections of helpful links.
● Outlining directions on the best ways to get fast customer service.
It costs less to maintain a customer than to acquire one through other marketing channels. A big benefit of improving the customer service is that it helps to keep the customers happy and wanting to stay with the brand.
Reddit Marketing #3: News and Calendar
Brand advocates and followers always want to know the latest news and upcoming events.
For example, fans of the Philadelphia Phillies baseball team want to know the game schedule, the team’s standing in the NL East and other vital information.
The Phillies sub-Reddit does this by having an updated calendar and league ranking board in the sidebar.
Consider using some of the following in your sub-Reddit sidebar to ensure that followers stay in the loop:
● Have a calendar of events.
● Display company news.
● Increase the percentage of a goal reached.
The benefit of displaying news and events to the followers is that when they visit, they are immediately updated with important facts and status.
Reddit Marketing #4: Perform Interviews
The Breaking Bad sub-Reddit got its fans involved by holding interviews with the cast of the show. The actors themselves answered the most popular questions that Redditors wanted to ask.
Doing this consistently not only grew the size of the community but also brought it closer together by eliminating the wall between actors and fans.
The benefit of this approach is again to allow the community the opportunity to be heard and interact in a memorable way.
Facilitating the opportunity for fans and celebrities to communicate is a great way to create a strong memory for those fans.
Reddit Marketing #5: Creating a Community
Out of the many sub-Reddits searched through, none compares to the community built by the Game of Thrones sub-Reddit.
The group does not do just one thing right, but has taken several steps to create a strong, tight-knit community.
Beyond the amazing look and feel of Game of Thrones sub-Reddit, here are a few things they’ve done to make sure followers get into character:
● Given followers a name.
● Made it easy for readers to add Game of Thrones flair to their names.
● Provided a link for users to download wallpapers in the background.
Creating a community on any platform takes a lot of time & hard work, and Reddit Marketing is no different.
If you have a product or brand that thrives on interacting and gaining feedback from people, Reddit is a great place to do it. Just know where you are strong, and you can well be on your way to be the next big reddit Marketer.