Real Estate Landing Page: Examples That Actually Converts!!!
Do a Google search for the name of your city + “real estate”. Click on a few of the sponsored ads. Did you find a real estate landing page? Chances are you didn’t.
This is because most real estate agents have not yet caught on to the fact that they need to be sending their paid traffic to the dedicated landing pages.
If you’re a real estate agent, a broker, realtor or even an agency working on behalf of any of these people, this represents an awesome opportunity for you to stand out from your competition.
Let’s break down what’s great about them, and how you can use them to make your marketing more successful:
Real Estate Landing Page Examples #1: WorkMan
This real estate template comes in two styles: click-through and lead generation. One can use the click-through template (pictured) for showing off specific properties. Give readers a taste of the houses you’re selling along with a description.
The lead generation template has a form for potential buyers to fill in their information right at the top of the page.
This one would be most useful for real estate agents who want to offer prospects a quote or give their visitors information about the services they offer.
This information can come in the form of an ebook about how to purchase real estate, a guide to city neighborhoods, or any other content that might be of value to potential homeowners.
The idea here is to get the customers to empathize and place themselves in a scenario where they are using it. In this case, “it” refers to the house you’re selling.
On a real estate landing page, that image might be a happy couple in front of a house, a family playing in the backyard, or some folks relaxing on a porch. Whatever you choose, it should help people imagine themselves living in that house.
Real Estate Landing Page Examples #2: Luxra
This page, which is the one of the best real estate landing pages, uses conversion centered design, and includes a feature that will be of particular interest to real estate agents — the video section.
Videos increase the length of time people stay on your page, giving your message more time to sink in. And if you feature yourself or company employees in the video, it gives prospects the opportunity to get to know you better.
There’s a reason real estate agents put their face on “for sale” signs; people are more likely to buy from people that they know and trust. Video can be used to address buyer modalities.
These are profiles that describe different buyers behavior. Video appeals to buyers who need more information and visuals.
If you’re using multiple advertising channels (AdWords, Facebook, Bing, etc), be sure to A/B test a page with video versus one without. This will help you to establish which of those channels is most receptive to video.
Real Estate Landing Page Examples #3: AgentsImage
This reminds about a bit of the benches or billboards that can be seen with pictures of real estate agents’ bright, smiling faces.
This page has a form where folks can immediately send you their information so that you can get in touch with them, making it one of the best examples of real estate marketing pages.
A real estate agent could, for example, offer a free consultation to potential customers on this page.
As a real estate agent, you know the importance of selling yourself to potential clients before you sell a house, and this landing page template offers the opportunity for you to really let your personality shine through.
Real Estate Landing Page Examples #4: Avira Real Estate
This is a landing page that would work well for someone selling multiple properties in a new suburban development.
For example: from top to bottom, each section gives an opportunity to show off features of the community that set it apart from others, and the different types of dwellings.
The map next to the icons that display the amenities in the immediate area is a great touch, as well. It gives the readers a sense of the neighborhood, and may very well generate further interest in the property.
The other thing this page is going for its contrast. Notice the use of whitespace, which gives the page plenty of room to breathe.
This breaks up the page and draws the eye from one section to the next, allowing you to present your message in nice, bite-sized pieces.
An optimized Real Estate landing page includes many different components that take time and expertise to nail on the head.
Let’s hope that some of the best examples of real estate landing pages have given you some ideas in terms of real estate marketing to better optimize your landing page and also some sort of landing page design inspiration.
You can start creating, building and publishing the best real estate landing pages in Minutes! with our Lander templates.