10 Best Practices for Landing Pages SEO
There is a general observation that many businesses do not perform well in local searches mainly because of a lack of a good search-optimized landing page, for effective search visibility. A landing pages SEO should be tuned to generate leads by focusing on and offering the user a satisfactory experience upon a visit.
The other issue for consideration is whether your business is run from one location, or it has more than one branch.
If the case of the latter, for effective landing page SEO, you want to have singular landing pages for each branch which should include a location overview of all your locations, so that the visitor is well informed.
The factors to consider for Landing Pages SEO
The best approach for an effective landing page is not only to create a perfectly optimized page from the perspective of local Landing Pages SEO but also a well-tuned machine for lead generation; a landing page which will allow the user to achieve their goal, more or less like a traditional lead-focused landing page.
In this article, we shall look at the Landing Pages SEO elements you require for a winning landing page. So, what makes an optimized landing page?
1. Headlines aligned with intent
The primary headlines on the landing page should be aligned with the intent. Readers are first attracted by the content structure through graphics, headers, headlines, bold elements etc. Use your headlines to grab attention the visitor’s attention. Headlines should be specific, short and clear.
2. Content type and query intent
Have attractive target queries or keywords in you content to help users with the quick decision of whether to read the rest of your content or not. Use target queries like “how to”, “best”, “top 10″, “compare” and other intent refiners to offer something that will spur an instant visually connection and confirm relevance.
Video and images can also work well here.
3. Does your landing page offer an effective quick scan to answer who, what, and why of your brand?
To attain a perfect landing pages SEO , you should reinforce the click expectation for engagement. A quick scan of the landing page should give the visitor the answers to the following:
• What you do?
• What is your brand?
• Why should they stay on the website?
Make the page engaging; add elements like ‘’add to cart’’ that will engage the visitor and prod them to the next step.
4. Is the landing page guide effective?
The next question you need to ask of the lander is whether it is obvious for the visitor what they should do next. This is where features like “add to cart” are important. Add enough and active features to guide the visitor through the website to take the next step.
5. Have on-page search modification options
Simply put, do not let the user click the back button on his or her browser to modify or refine a search. Once on your landing page, give them the option of doing this HERE.
Have all manner of features and options like side navigation, size/color selection, breadcrumbs, filters, related products etc. to improve the user onsite experience and engagement and to reduce the likelihood of a click back.
6. Consistent ‘Next clicks’
Create a consistent user experience by monitoring user interaction per query searched and identify consistencies . Consider also shortcomings in matches of search intent to the content on your page or site. Build trust and have people staying on your site by answering their questions.
Effective ‘next clicks’ should be clear and obvious for easy transition from the landing page to conversion or other content within the site.
7. Is your content shareable?
Have provisions for social sharing of your content by integrating your landing page with other social media channels. What good is your content if it cannot be shared?
Have social media sharing features, provide value to users and inspire them to share your content. Enable sharing through the likes of Twitter, Facebook etc.
8. Do you have a solution for the audience?
Will the visitor to your site find what he or she needs in your content from obvious choices available? Provide your visitors with clear navigation to improve consistent engagement and discovery of what they want. A visitor would like to see solution to their problem or an answer to their question.
9. Segment traffic by topics
Google Analytics is great for this since it offers options of segmenting by search query topics . Custom segments or topics will enable you to monitor performance across keyword searches.
It will also help you understand topic traffic, and have a grasp of conversion trends . From there you can leverage this information to know the key landing pages for each topic.
10. Track first click queries for optimized pages
The point here is that you do not want competing pages within your site for keyword queries. keep track of competing pages and consolidate similar pages to negate from potential sketchy content issues and to improve topic relevance.