We are just Making Sense!

  We are happy to announce that our company Common Sense will now be called Making Sense! Winds of change are blowing as we grow as a company, so we felt we needed a brand new name! We are just Making Sense 😉 The...

Cracking the ROI Enigma

If you’re a marketer, chances are you’re under more pressure than ever to demonstrate return on investment (ROI) from your activities. And while calculating your expenditure may be relatively straightforward, defining...