Landing Page Marketing Ideas, News and Tips
Posted by Juan Pablo Castro on SEO & SEM 17 Apr, 2013
Search Engine Optimization (SEO) has come a loooong way. When blogging started to catch on, around 2006, many people scrambled to learn the dark arts of SEO: meta tags, keyword stuffing, backlink building, and plugging...
Posted by Krishna Shastry on SEO & SEM 11 Apr, 2013
Once you've chosen where you will be advertising, it will benefit you to know how the advertising will work. The most common form of online advertising today is Pay-Per-click (PPC) advertising. According to Wikipedia, a PPC...
Posted by Juan Pablo Castro on SEO & SEM 9 Apr, 2013
What’s the best place to advertise online? The answer today is more complicated than it’s ever been. Google AdWords is what comes to mind when somebody thinks of a classic Pay-Per-Click campaign (and we’re talking...
Posted by Juan Pablo Castro on SEO & SEM 5 Apr, 2013
With the objective to increase sales online, you should understand the identity of your ideal customer. As explained in the webinar about Persona Development, customers aren’t attracted with a general sales pitch....
Posted by Krishna Shastry on Lander Academy 3 Apr, 2013
Our March Lander Academy was great, this time we had the opportunity to listen to Xavier Colomés. But if you couldn't attend it don't worry, we summed up the most important things from our latest Webinar. Also you'll...