12 Powerful Newsletter Landing Page Conversion Tips
Getting visitors to your page is important, but you need to plan on how to convert these visitors into leads to expand your online Newsletter business and compete fairly in the current digital world. You need a Newsletter landing page template to help you achieve this goal.
Lander is a market leader in creating and optimizing landing pages to address specific needs for your online business success.
Why Do You Need A Newsletter Landing Page?
• To showcase your offers.
• To create a vivid image of your newsletter.
• To incite the audience to act.
• To convert visitors into leads.
You should first do research to help you understand your target readers. This will help you in determining whether online newsletter would be a successful venture for your niche, the expectations of your readers, time and monetary factors to invest in the business and the information to share with your readers.
For better result, learn more about the features of a great landing page. How can you create an effective newsletter landing page? You need to create a great list for your landing page to stand out from the rest.
The list consists of:
1. A Great Sign Up Form
Customize your registration form to allow readers to subscribe to various tags. Just remember to strike the right balance for your form size.
If the form is too short and your offer is of high value, people tend to take it as a spam. Longer forms may discourage people because of the time factor. Adjust the styling of your form to make it appear shorter and enticing to fill it out.
You can achieve this by reducing the spaces between fields. You can also align the titles to the left of each field to achieve the same objective.
We recommend the implementation of smart fields dynamic form fields to automatically adjust your form into a shortened version if a visitor is already logged onto your page. You also need to set a great form action to compel people to subscribe to your newsletter.
2. Optimized Thank You Page
Ensure that the entire conversion process is functional and that people are directed to the thank-you page. You can achieve this by editing the form component and include the thank you page path.
Teasers will help you target a particular audience. To be more effective;
• Add teasers to the sign-up page. Allow the readers to select a strategy and include information to inform them of gifts to expect.
• Have a teaser paragraph for the thank you page. Remember to indicate the gifts that they are to receive.
For the best result, test the teasers, the forms and the thank you page separately to ascertain which elements of each variable work best to give you maximum returns.
12 steps you can create a great newsletter landing page
1. Ascertain Why You Need A Newsletter Landing Page
Carry out research to ascertain the viability and profitability of the venture. Gather information about your competitors and what your audience expects of you.
Decide on the kind of information to concentrate on by considering the needs of your visitors. Make sure that the information is in line with the objectives and mission of your company.
2. Decide What Type Of A Newsletter Landing Page You Want To Create
To avoid cluttering and messing up your newsletter, focus on one topic for each landing page. This will reduce boredom and your readers will not be distracted thus concentrate on one topic at a time leading to higher conversion rate.
3. Balance the Content Of Your Newsletter Landing Page
Most readers get bored when they only have to read about what you are selling all the time. Spice things up by including some educational information in your newsletter once in a while.
Take note of the needs of your clients and work towards satisfying them. Read the feedback you get on your website or from the kickback emails from your potential leads and make necessary adjustments aimed at providing great information to your visitors.
Ensure that the information on your page is related to what your visitors need and offer solutions that address these needs. This will capture their attention and increase their interest on your page.
4. Set Expectations
Tell your visitors what to expect from your newsletter page and give them information regarding time to expect a piece from you.
Offer timely delivery of exactly what you promised your clients. This will boost trust and credibility and will also reduce the number of people unsubscribing from the page.
5. Be Creative
You want your visitors to be hooked to your page and compel them to subscribe to your offers. Go an extra mile to achieve this goal.
You can spice up the generic way of using the same subject line for all newsletters. Make it different, enticing, informative and creative to compel readers to take actions. Use bright colors to command authority.
6. Pick One Primary Call To Actions
There are usually several calls to action with different values in a newsletter. Make the main CTA stand out from the rest by making it bold and placing it above the other calls to action.
Don’t just assume that the subscribers will figure out the main action to take. You can then make the other CTs optional.
7. Keep it Concise
Use a lot of white space to make it more eye-catching and less ‘’noisy.’’ You should keep it simple and ask for the information you really need. Share links that the readers can use to get more information about your topic.
8. Use Visuals
The brain processes images faster than words. Utilize this fact to your advantage by dedicating at least two sections of your page for visual display to enhance memorability.
Use clear and compelling images that tell the readers the values your landing page offer. Include an alt-text to your image. It will act as a reserve plan in cases of failure on the visitors’ browser.
9. Give Unsubscribe Button
Don’t make your readers feel caged. Give them an option to subscribe when they want to. Make the unsubscribe button big enough for easy visibility.
10. Provide Testimonials
Dedicate a section for testimonials from your past users. Reviews from happy and satisfied clients build trust for the potential clients.
Customize this section to capture reviews about your skills and knowledge about the product you are selling and how these skills helped a client in achieving a particular value.
You can also dedicate this section to capture the awards and accreditation you have received in your line of duty.
11. Encourage Social Sharing
Consider having social media sharing button to encourage your loyal clients to evangelize your offers and values.
You need to test the various elements we have looked at on your landing page using Google website optimizer or the different social media platforms.
Test each element individually to establish the features that give you the highest return on investment. Make necessary adjustments based on the results of the tests.
Create the best Newsletter landing page Newsletter landing page template today using the tips we have discussed and stood out among your competitors.