Ways of Marketing White Papers in the Right Way
A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter.
It aims to help readers understand an issue, solve a problem, or make a decision. To be successful, in marketing white papers, you must attract the attention and interest of the readers.It must make them want to take the next step in the buying process.
Because of a number of serious missteps, many white papers fail to accomplish these critical tasks. Let us share some great design tips for marketing white paper the correct way:
Copyright Your Stuff the Right Way
Copywriting is the art and science to sell through the written word. It is a must for every content marketing campaign to be successful.
Granted in a white paper, the “selling” has to be more subtle and understated than in many other copy writing and marketing content pieces. Nevertheless, the sales and persuasion element is key to the whole process.
Get Your Title Right in Marketing White Papers
The B2B marketing world is swamped with content marketing messages. A lot go completely unnoticed by their intended audience. One may write the world's greatest white paper. But, if it never gets read, it's useless.
What's one of the most effective ways to get your white paper noticed? What's a proven technique for getting the potential reader to request and to open it up & curious to find out what it's about and why he should care?
Solution : Craft a compelling, “buzz-generating” title. A great title can make prospects flock to your white paper, anxious to find out more. Whereas one is likely to bypass a poor, “lame” title without a second glance.
Use the Landing Page to Promote Your White Page
An easy-to-set-up, conversion-optimized landing page is a great addition to your white paper promotion campaign. Whenever you announce your white paper to your target audience, you will need to redirect them to a page where they can request it.
A page that “sells” them by giving their email address and other contact information in return for the valuable resource you're about to share with them.
You do not want to send prospects with interest in your white paper back to your homepage. The likelihood they will then find your white paper on your site without getting distracted and quitting, is small.
Instead, direct them to a highly customized page that has no distractions to lead them away from the thing you want them to do – give you their email address and other contact information in return for your valuable white paper.
Create Trust Among Your Readers
It is very important to create trust among the audience. You can be achieve this by the write up design of your paper. In marketing white papers, write the way you talk in everyday life.
Imagine you are having a cup of coffee with an old friend. Imagine you are a world class sales rep conducting an in-person sales interview. Think of the ways to talk in those situations, and write your white paper like that.
Don't get too casual. Within reason, write your white paper just like you were speaking the content to the prospect in person. And write it as if you were writing to one person only, not a faceless, generic crowd.
It's a cliche, but true: people buy from those they know, like and trust. They want to do business with people, not with “XYZ Company”. Learning to write like you talk and writing to “an audience of one” will make readers more inclined to want to buy from you.
To stand out and succeed, use solid copywriting and effective content marketing technique and promote your marketing white papers very well.
These marketing white papers tips will help you get where you want with your page, eventually boosting your viewership a lot.