Optimization Tools

LPO vs CRO: Landing page Optimization and Conversion Rate Optimization

Conversion Rate Optimization CRO is a type of web page optimization tool that is aimed at converting traffic into sales. The core metric used for decision making is any actions deemed valuable e.g. downloading a file or filling a form.

CRO works similarly with Landing page Optimization (LPO) in that both of them aim to convert as many visitors as possible. Search Engine Optimization (SEO) can be defined as the means through which online visibility of a website is increased.

Its metric is the Click through Rate (CTR). CRO and LPO differ from SEO on the basis of where they are utilized within the conversion funnel.

When a customer visits our website, you aim as an advertiser is to focus on getting them to make a purchase.

You do this by initiating a call to action (CTA) like filling a form or providing an email. Consider the SEO’s job to funnel more traffic onto your website and the CRO/LPO facilitating more visitors to take a form of action once they reach your page.

Below Are Some Key Elements to ensure both LPO and CRO are Working Effectively

LPO vs CRO: Analytics




Analytics are tools you need for gauging the number of visitors who view your webpage and what they do once they get there. Make sure to make use of Google Analytics which is free. This tool can also alert you when visitors leave or make sales.

LPO vs CRO: Concise Message


Your message should be simple and specific. Nobody wants to search for a specific page and land on a generic one that isn’t relevant to their needs. Simple specific pages lead to better conversations between the visitor and the advertiser.

LPO vs CRO: SEO vs PPC Messages




SEO seeks to give a more comprehensive and thorough answer for the visitors’ queries. Both of them require clarity in the message delivered on the webpage.

LPO vs CRO: Clarify your call-to-action




Clarify your call-to-action for your visitors. Ensure that it is a simple and straight-forward action such as inputting an email address or phone number.

If you require them to fill out a form make sure that there are multiple fields for different contact information.

Be clear as to what the visitor will get in exchange of filling the form, whether it’s a free subscription or an eBook.

LPO vs CRO: Good Site Structure


Invest time and effort in modeling a good site structure for your visitors. Ensure that your links are devoid of clutter or confusion. The primary goal click should be the biggest, clearest and blatant to the potential customer.

LPO vs CRO: Flexibility


Always be flexible in your use of landing pages and make a point to test each one of them individually. Keep track of analytics and be on the lookout for a decline in performance.

Role of CRO and LPO in Converting the Visitor


LPO and CRO as mentioned earlier work in tandem. Think of LPO as being involved with the effectiveness of the website in its ability to attract visitors and convert them into paying customers.

CRO, on the other hand, is more concerned with the entire user experience from when they first visited your site to when they bought your product.



All of the above elements go a long way to ensure that your websites are running smoothly. This will enable you to determine how and why you are losing visitors.

For instance, it could be that your fill-out form is too complicated that makes customers change their mind about signing up.

In case you may need any assistance in troubleshooting through your website contact Landerapp (SEO software app) it is actually a leading landing page optimization (LPO) and conversion rate optimization (CRO) software.