Types of Landing Pages for Service Business
For every aspiring marketer the thing that matters the most after doing all the hard work to get visitors on the website is to convert them into leads. And, the best way to start converting visitors into leads is through the Landing Pages.
Landing pages are the main pages of a website on which all the products & services to be offered to the audience are mentioned. In this article, we will talk about types and categories of landing pages. We will see their use in Service businesses and exemplify some of their types.
Above all for other online marketing platforms a landing page of a company is perhaps the single most important web tool to use. That is if you want to make sure of reaching your target audience.
Given below are different types of Landing pages, each with its own unique approach to gain web traffic. The usage depends on your unique marketing campaign and the target audience you want to reach. Let’s begin:
Viral Landing Pages
Viral Advertising has become an increasingly powerful marketing tool. Many companies use this to great effect in their website’s landing pages.
Such landing pages intend to create curiosity about a particular product or service using funny videos or flash game. A good example is ‘Dumb Ways to Die’ which spark interest to the customer.
In the given example the page content promotes the company indirectly to get people to talk about it. Memorable and unique content can spread like a wildfire on the social media.
For example, the page of the famous mobile game ‘Dumb ways to die’ is quirky, funny and colorful, all of which is perfect.
Lead Generating Landing Pages
This style of a landing page can be a very clever way to secure potential customers among the various types of landing pages for business services.
The main motive of these pages is to gather leads from potential long term customers. It asks them to leave their contact information to track and contact for selling.
Taking the example of Logo Jeez page, it is notable that all the navigation links and output options are deliberately very limited in lead capture landing pages.
With marketing to these customers on a regular basis companies can begin to outline their first group of loyal clients. Once you establish the list , target the clients through a unique content with signup CTA’s via emails in order to register for the product demos.
So, this type of page can provide businesses a big boost in lead management.
This is the most traditional form of a landing page to hit your leads and is commonly in many businesses. Internal linking is usually overlooked by inbound marketers while doing search engine optimization (SEO).
Often marketers do not realize that they can get the a ‘SEO value’ through internal links on high-value pages. Such home pages let you channel link to target landing pages and help to boost a page’s usability and crawl-ability.
This makes it easy for users to look for relevant content.
The homepage of Whistle is designed entirely on one service, though the company offers many others too. Looking from another perspective, companies still make a profit in this way.
This type of landing page is commonly in large inbound marketing campaigns. They possess their own URL in relevance to the marketing campaign. These sites consist of small pages that engage the user interaction while passing on relevant information.
In this way, they are separate from the full website of the company and serve a single purpose. This helps to avoid the clutter of a full website.
Look at the example of the Intel i9 processor landing page. It is notable that these microsites usually use high budget designs with high-resolution images as shown above.
Once you start working with any of your new clients, the very first thing that will move the needle is to develop a landing page that can increase the conversion rate.
All of the above-given types of landing pages for service businesses put simply a single message for the inbound marketers.
That is the more effective a landing page is, the better opportunities they will have to convert their potential visitors into lead generators.