How to Create Landing Pages for Each Stage of Your Sales Funnel
When it comes to getting sales, there are a lot of process you can use to achieve that, one of the most productive ways is to use sales funnel together with landing page.
First of all you need to understand what sales funnel is, this funnel is not the one you use in your kitchen, this is a kind of funnel that you must understand and know how it works if you really want your business to run very smoothly.
Sales funnel can be describe as a series of steps you create to convert prospects into permanent buyers or customers.
It is also a marketing system that leads a potential customer through a systematic process in order to purchase your product.
The goal is to convert a lead into a prospect, then convert the prospect into a customer who later becomes permanent customer that buys your product over and over again.
The necessity to create a converting and effective sales funnel is very important to attract, convert and retain both new and old customers and also keep them coming back to buy more products.
Sales Funnel Landing Pages
A landing page is a stand-alone web page that is designed to encourage a visitor to perform a specific task, it could be to download an eBook or to buy a product or service.
Landing pages are a wonderful way to promote each stage of your sales funnel and take full advantage of the number of prospects that convert from one level to another.
Having landing pages for each level of the process is very crucial to capture a larger population of your targeted clients.
Landing pages are used to accomplish two things; they are either used to opting customers into the next stage of the sales funnel or make purchase available to customers
There are different stages of the sales funnel; the top, middle and the lower part. There are different sales funnel process but all of them have three similar basic stages.
Well designed and prepared landing pages are perfect way to optimize each stages in your sales funnel.
The first stage is the attraction stage.
It is a stage where you create awareness about your business and reach out to the potential customers in order to attract them, this awareness process can be done on various social media platforms.
Awareness will provide potential customers with sufficient information about your products and services.
You can use landing pages to promote the awareness of your business at the top stage of the funnel, the awareness will give customers reasons to move to the next stage which is the engagement stage.
Landing pages make it easier for customers to make decision and this will surely give you a strong conversion rate. You need to know the source of your customers, who they are, where do they come from?
You should also know where the majority of your customers are coming from. All these information will prepare you for how you will get yourself to be familiar with them.
The main goal of this stage is to attract your customers and spread useful and important information about how your product and services will benefit the customers.
This first step will build their trust in you thereby making them to move to the next stage which is the engagement stage.
The engagement stage is the stage where the customer has known about you and your product and services, at this stage, you and the customer should have some kind of relationship.
The customer must have signed up on your website or followed you on social media or asked you questions about your products.
You should also be able to provide accurate answers to their questions because this is the stage where the customer is learning everything about you and why you are different from others.
You should be able to fully answer this question “WHY SHOULD I BUY FROM YOU?”.
One of the best ways to engage with your customers is to offer them a free sample of your product and if they love it, they will come back to buy your products.
Landing pages are very useful in this stage, landing page is use to encourage the prospects that are already communicating with you, to buy your products and services and this will surely lead to increase in your conversion rate.
You can also offer them discount on any product they buy, this will further solidify your relationship.
The last stage of sales funnel is the buying stage. This is the stage after which the customer is fully convince about your product and then decide to buy from you.
As soon as the purchase is done, it is very important to do some follow up with excellent customer service and also request for referrals, this will make the customer to feel at home with you.
Many business owners believe that once the buyer pays for a product it is over, whereas that is just the beginning, a single satisfied customer may change your business around.
In this stage, landing page are also used to sell more products to your previous customers.
These products will be for only existing customers, by doing this, you will be able to get testimonials and reviews from them and also ask them to refer their friends and family.
Proper setting up of your sales funnel with landing pages will significantly increase your sales and customers.
Understanding the process of sales funnel is very important for the growth of your business.
Sales funnel is a valuable model for monitoring customers as they journey down the funnel from the awareness stage to the last stage which is buying and conversion stage.
Sale funnel also help you in analyzing your business and to identify areas you need to improve.
You need to note that creating a sales funnel with landing page is not a day’s job, it is something you will have to do over and over again as long as your business in running.