Landing Page Trends for 2016
Every year, landing page developers come up with new and improved ways to engage their audience. While 2015 brought illustrations and minimal navigation bars, according to Smart Insights, 2016 will also have its own popular tools and features.
The new year is quickly approaching and companies must be aware of how to continue to increase their lead generation and conversion rate. Let's take a look at some of the 2016 landing page trends:
Interesting Load Screens
Almost everyone remembers the days of dial-up Internet and the frustration it caused. Possible consumers don't want to wait to reach a landing page once they've clicked the link.
Instead, they want a site that will pop up almost immediately and allow them to compete whatever action they were called to act on.
Companies have taken this point into consideration and are making major strides in creating landing pages that pique clients' interest immediately.
Not only do businesses want their sites to load more quickly, but they want their pages to captivate audiences as they enter their information.
Consumers already know they will see more interactive screens once the page is loaded, so why not entice them more with these design elements throughout the process, according to Awwwards.
In an effort to make landing pages more cohesive and only include the most necessary information, many businesses are turning toward a hidden menu to save space, according to Digital Telepathy.
The icons and options will appear only when readers hover over the area, making it a design-specific way to avoid over-cluttering information.
As a result, consumers can focus on the filling in their information instead of being distracted by other pages they could visit.
This trend actually packs more content into a landing page than initially expected, giving consumers a small surprise when they realize their options for continuing to search the overall site.
Today, more searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan, according to Google.
As a result, it is becoming increasingly important for organizations to ensure their landing pages are mobile friendly. This step often starts with the design process.
Developers need to create sites with their users and their methods in mind. These pages must be mobile-responsive, meaning they adjust to fit any screen, whether it's a smartphone, tablet or something else.
This way, businesses can include all clients and avoid alienating those who only use these instruments for browsing.
To grasp more customer information and ensure the materials are correct, more landing pages are moving away for the single opt-in.
While that feature had its time, the double opt-in is now gaining recognition as being a more accurate way of collecting important information.
This tool helps companies reduce both bounce and unsubscribe rates, as the second part of the form requires a confirmation of what information users wish to receive.
If prospective consumers accidentally signed up for a business's email newsletter, they can update their preferences with the double opt-in. Implementing this feature will also assist organizations' efforts to keep their data clean and their clientele happy.
The new year will be here before companies know it and these businesses are looking for new ways to interact and engage with their audience.
Many of these organizations turn to their landing pages to gain important customer information and interest consumers right off the bat. Each year brings something different in terms of popular features for these sites.
In 2016, organizations should focus on trends including mobile optimization, captivating loading pages, hamburger menus and double opt-ins. These tools will show clients that companies are dedicated to an interesting all-around experience.