Landing Page Guide: Promote your Business with Zero Budget
Landing page Guide: Landing pages are the part of a website which is used to promote a particular product or service.
These pages are designed and developed focusing on one product or service and are linked to different Ad Campaigns or blog posts.
Basically, these pages carry a Call to Action that guides the visitors what is expected from the next.
These pages are used to promote a company’s services and products. While starting with the promotion of these pages, it is important that you keep in view the design and text of the landing page and then design the Ad Campaign.
The campaign should be attractive and enticing enough to engage the visitors and lead them to take the desired action.
Planning the right promotion strategy for your landing pages may seem to be a daunting task for some but it is not as hard as it seems to be.
You need to keep a few things in mind and then plan the promotion strategy for your landing pages.
Let us take a look at some of the points which are not to be missed while making a strategy for promoting landing pages:
Landing page Guide #1: Know the Target Audience
If you rightly want to promote your landing page and generate leads, the foremost thing is to identify the right audience.
It is important to understand the demographic, psychographic, behavioral aspects of the audience.
Reaching the right audience will make you succeed in the purpose of promoting landing page. So, you should spend the maximum time knowing about the target audience.
The more you will be clear about them, the easier it will be for you to strategizing the promotion process for your landing pages.
Landing page Guide #2: Set the Goal
Before proceeding further, it is important that you take into account the goal behind the promotions.
Setting up the goals will let you set the budget as well as ways to promote the landing page. Keep a note of the below things:
• What is to be offered?
• All about the target audience
• Budget to be allocated
Being crystal clear about the goal will help you strategize a successful marketing plan for your company.
Landing page Guide #3: Finetune the Offer
It is very important that you present a good offer to the audience. The offer should be appealing enough to make the audience come to your landing page. Think out of the box and come with new and exciting offers for the audience.
The offer should be attractive enough to make the audience click on the CTA and make your promotions a big success.
Landing page Guide #4: Clear CTA
Call to Action or CTA is the main component of every marketing strategy. It is important to give a clear and only one CTA with every promotion.
It is important to add CTA to the campaign as it the only piece of content that gives the user an idea of what is wanted from the next.
The thing that should be kept in mind while writing the CTA for promoting the landing page is that it should be highlighted in the complementary color to make it clearly visible to the audience.
It should be written in a compelling and sales tone. And, also only one CTA should be given with every promotion. It should be written as short as possible and don’t request more than you need.
Landing page Guide #5: Optimize the Landing Page
Search engine optimization is the process that is used by the marketers to get crawled by the search engines and then, gain some rankings.
There is a proper technique for optimizing the landing pages of the website. First, you need a set of “keywords” to be included in the content on the page to optimize it.
By optimizing the landing page, the page will be ranked by the Google Search Engines and hence, will be noticed by the visitors quickly. Here are a few tips to optimize the landing page:
• Curate the best performing keywords that are relevant to your niche (3-4 keywords)
• Use long-tail keywords as well in the content
• Optimize the images on the landing page using the keywords
• Write a meta-description on your page that clearly describes your products and services
Keep these tips in mind while optimizing the landing page as this will game up your promotions.
Landing page Guide #6: Social Media
Social media platforms are the best way in today’s tech-savvy world to promote anything and everything.
So, neglecting social media platforms to promote the landing page will be a mere stupidity.
Facebook, Twitter, Instagram, LinkedIn etc. are the platforms best places to share the advertisements and run campaigns in order to promote your landing pages.
Studies have shown that constant updates on these platforms have bought traffic and have generated leads for many companies.
So, it is important to grow your business and interact with the audience regularly by sharing content and videos on these platforms.
Landing page Guide #7: Newsletter sign-up
Newsletter sign-up is an interesting way to connect your audience with your and let them know about the offers you have for them.
Newsletter sign-ups too have proved to work wonderfully in reaching out to the audience for various companies all over the world.
You can attach discount coupons, exclusive deals, and other such offers to make more audience sign it up.
Landing page Guide #8: Free Trials
Free trials are a great way to promote your landing page. It is a very good way to generate leads for your business.
The reason behind this is that it allows the visitors to know your product or service in a better way by implementing or using them for their businesses.
So, what you need to do is to figure out which product or service you can offer for free.
Promote this with Ads on all over the social media and see the increase in the number of visitors and hopefully leads too.
Landing page Guide #9: Host a Webinar
The latest practice that successful marketers are following is to host a webinar. Webinars are a great way to let people know in real time what you have to offer for them and how you can benefit from them.
Choose an interesting topic relevant to your business and then prepare well to enlighten your audience about the subject. Webinars are the latest trend in online marketing.
Landing page Guide #10: Offer Coupons
Discount coupons and coupons offering a certain kind of advantage are working well in attracting visitors to the website. You can think of exclusive offers for your visitors.
Offers will make you attract new and returning visitors and generate leads for your business.
You can start an e-mail automation campaign as well in order to reach out to the audience and generate leads.
Everybody likes certain discounts and offers and hence, giving them the same will help in the growth of your business too.
Hope these Landing page guide will prove to be useful for you. Plan a smart marketing campaign for promoting your landing page keeping all the tips in focus and experience to amplify your lead generation.