landing page optimization

Examples of Great and Amazing Landing Pages

There are plenty of rules and principles of great design but when it comes to a website's landing page; it is almost an exact science.

It's about conversion-centred design, or using the design of the landing page to persuade a user towards a particular action.

The first and arguably most important task is to find a clear unique selling point for the product or service in question, and then use the landing page design to focus everything on one primary call to action (CTA).

This might be getting the visitor to register their details, say, or make a purchase there and then.

Whatever the goal, it's up to the design of the page to channel the user towards it – whether through use of white space, contrasting colors or more explicit directional cues.

Given below are some eye-catching landing page examples that will grasp your attention:

Landing Page Examples #1: MIT Technology Review


So many sites go out of their way to reel in those page views with fancy tricks, it's a relief to find a site that keeps things nice and simple.

MIT's Technology Review, first published at the end of the 18th century, has a long and proud heritage, and its site's recent redesign by Upstatement reflects this with Swiss-inspired looks, built to showcase excellent art.

This eye-catching landing page is a joy to behold, starting you off with a bold cover story, enabling you to quickly get to what matters in a no-nonsense way.

On scrolling further down, things become more visually charged, giving you the opportunity for a bit more of a browse; it's a great way to be all things to all readers and to help them get exactly what they want.

Landing Page Examples #2: Resn


Landing Page Examples


Never ones to fall in line and use a standard UI pattern, design agency Resn have built a landing page centered around "The Drop"; an enigmatic, shimmering teardrop-shaped polygon that acts as a portal into the Resn psyche.

By clicking and holding the mouse, you get variously, a grayscale, apple-themed kaleidoscope; a bat with a ouija board that uses its x-ray laser beams to strip the flesh from people in old paintings; a psychedelic Yakult that dispenses bizarre clipart; a fun tube; and some shapes that float around.

Resn have broken many of the usual rules for creating a landing page and the result is compelling enough.

"The Drop" probably works as a perfect filter for attracting the kinds of clients the company wants to work with, and it is a truly one of the magnificent and eye-catching landing page examples that you'll probably never forget.

Landing Page Examples #3: Present and Correct


With its neatly laid-out grid of glorious imagery, the Present & Correct site reaches out to what is surely their core audience: people who fetishize stationary.

A graph paper background, pale grey coloring and classic font channel, an old science text book vibe, each panel displays a beautiful product.

Stock is meticulously arranged into categories displayed in the top menu bar, and it's tempting to click through the whole lot, starting with the intriguingly-titled 'Ephemera' section. This is a perfect example of an eye-catching landing page.

Landing Page Examples #4: Monotype


Landing Page Examples


"We are the company behind type," states Monotype's landing page, and its understated yet smart design goes hand-in-hand with this confident statement.

For a company that works in type, its' main landing page is entirely text-based. But with a clever twist; through a dialogue at the bottom of the page you can change the view of the mission statement in an assortment of fonts (and in various weights and styles) to get a taste of what Monotype does.

It's all gloriously restrained, encouraging you to click on the text links that take you to four more detailed landing pages – Fonts, Technology, Expertise and Company – providing much more depth regarding Monotype's business and services, and of course getting you to the all-important fonts.

Don’t let your potential clients slip away because of tacky web designs. Give your visitors a visual treat. Be creative, be unique!

You need to channelize all your energy, resources, expertise and efforts in the direction of landing page so as to achieve outstanding results.

Pushing your limits further and setting new benchmarks for your business organization can easily delight your customers and can simultaneously help you make a great eye-catching landing page.

You can start creating, building and publishing the best landing pages with our lander great templates in Minutes!