Quick Tips for Improving Your Landing Page Design

A business can always benefit from high converting landing pages. High conversion rate means more customers, and more customers mean more profit potential.

The purpose of a landing page is to capture leads and warm them up before sending them further down the sales funnel.

Think of the landing page as a work of art. Every detail of the page should have a deeper purpose for being there other than a need to fill up space.

From the size and color of the call-to-action button to the length of the copy, every choice you make should have a strategic reasoning behind it.

Once you have a foundation for your page, it’s time to test it again and again. Don’t be one of the businesses that lets the bad parts overwhelm and devastate them from reaching their purpose.

To keep you on the right path, we have come up with a list of 8 tips to improve your landing page’s conversion rate:

Landing Page Design Tip #1: Be Consistent

Consistency can refer to two things:

The first is consistency in the information you present. Any inconsistency in the facts you present will be a huge red flag for potential clients.

For instance, if your site says you’ve helped 300+ clients on your landing page, but says 250+ clients on your actual site, your credibility will immediately shrink.

The second is consistency in your user’s experience. New does not mean better for everyone. Consistency entails a sense of comfort for those visiting your landing page and therefore, improves your landing page.

While it is important to continue innovating and improving the elements of your landing page, too many changes at once can overwhelm your visitors and cause drop-offs that decrease your conversion rates. The next point provides a solution to this problem.

Landing Page Design Tip #2: Make Incremental Changes

Sometimes businesses are so focused on revamping their landing page that they forget to think from a client’s perspective.

Complete landing page redesigns can lead to confusion and stress for clients who previously felt comfortable and confident when visiting the page.

In some cases, a complete redesign has caused up to a 20% drop in conversion rates. Instead of letting this happen, ease them into the process with gradual improvements that excite and educate them one step at a time.

Additionally, incremental changes allow you to monitor precisely which changes triggered an increase or decrease in conversion rates, rather than just guessing which features of your complete revamp had the greatest effect in improving your landing page.

Landing Page Design Tip #3: Narrow Your Focus

A landing page should have one, and only one, intended action in mind. More calls-to-action means more confusion for the prospect, so make it as clear as possible for your prospects what it is that you want them to do.

Try cutting the copy in half to ensure that everything you say is relevant to the one product or service you are trying to sell.

Try limiting your value proposition to two lines in order to keep your content clear and concise. Get rid of excess distractions by providing as few images, copy, and forms as possible.

Additionally, the only form fields that you should be asking for should be those that are most valuable to your company and do not cause any friction.

Landing Page Design Tip #4: Test Different Phrasing and Formatting

The way you phrase your call-to-action, value proposition, and headline can make or break your landing page’s conversion rate.

When presenting a call-to-action, make sure you don’t jump the gun. Instead of “Create an account now”, try “Sign me up!” or “Get me started”.

Keep your value proposition simple and clear by limiting it to what your business is offering and how it will benefit your client in two-short sentences.

Always make sure that you are proposing a unique solution that your client would not find anywhere else.

Start with a few of these tips - or try them all - to improve your landing page optimization. As with any online marketing, take the opportunity to test your campaigns.

A/B test your landing pages, tweaking and optimizing to obtain a good optimization gain and get lots more leads and sales. You might just be the next sales champion via your landing page.

You can start creating, building and publishing the best landing pages in Minutes! with our Lander templates.