Lander Academy: How to Create a Content Strategy That Drives Sales

What's the best way to increase sales? Why do I hear about Content Marketing all the time? How can my business use it? You already have a content strategy, but it's not bringing money to your business - how can you make it work?

Don't fear, our June Lander Academy has the answers for you!

On Wednesday June 12th at 2 PM CDT (Check your time here) Fernando Labastida, Customer Success Manager at social media software provider Small World Labs, will teach us about Content Marketing and Conversion.

He’ll show us how to create a Content Marketing Strategy that drives traffic to your landing pages and helps you convert prospects into customers. Don’t hesitate, register now for our Free Webinar!

In this Lander Academy Fernando will explain why the Internet revolution has made content marketing the essential marketing strategy, and why your business needs to have one. He’ll guide you step by step on how to implement a Content Marketing plan that builds a community that is pre-disposed to buy what you have to offer.

You’ll also learn to adopt a “value mindset” for your content strategy, the importance of focusing on your prospects and providing them with unparalleled value. Fernando will show you how to create your own audience and became an authority for them.

And last but not least you’ll understand why Email Marketing, Web Content and Landing Pages can work together. And most importantly, how use content to drive conversions on your Landing Pages.

So check your calendar and save next Wednesday, June 12th at 2PM CDT (Check your time here). In just a few days you'll learn how to create an actionable Content Strategy to boost sales and improve your bottom line. Register here totally free!

In this webinar Fernando will cover:

• Why the Internet Revolution has made content marketing the essential marketing strategy
• Why adopting the “Value Mindset” is the key to content marketing
• How to build your own audience, create authority, and avoid the “Lead Generation” dance
• Why Email is the bridge between your web Content and your Landing Page
• How to use content to drive conversions on your landing page

About Fernando Labastida

Fernando Labastida is a passionate proponent of content marketing. He organized the first Latin American track for the South by Southwest Interactive conference and co-organized the debut edition of the Americas IT Forum in Austin. He has spoken at Product Camp Austin, the Rise Multicultural Conference, and the Austin Social Media Club. Fernando is currently the Customer Success Manager at social media software provider Small World Labs.