Lander Academy: Brian Massey rocked the house!

Last Friday Lander Academy opened its doors to host Brian Massey, the Conversion Scientist, for his presentation of the Unexpected Formulas That Make Websites Win. In one hour Brian went through some really good tips marketers and business owners need to have in mind when setting up their websites, landing pages or PPC campaigns.

Brian himself described his webinar saying visitors would learn 18 concepts that shake the very foundations of their idea of a website, 18 ways to make their website more successful and 18 ways to piss off their competitors. And we’re sure everybody did!

Brian did a great job explaining his 18 Unexpected Formulas That Make Websites Win. Some of them were:

• Your opinion doesn’t matter.
• Every click is a promise you must keep.
• Your visitors don’t care about your company or your products.
• Your visitors will tell you exactly what to do.
• Every change is an experiment.

For all of you who attended the webinar, we want to thank you for joining and ask you to fill out this short form to help us improve our work and give you a better experience in the upcoming Lander Academy events. We know we had some difficulties but want to know your opinion to keep getting better. And if you missed it, don’t worry, you can listen to Brian Massey and watch the presentation below.

Setting up the webinar, we took Brian’s advice and tried to experiment. Instead of using the usual webinar platforms, we choose Google Hangout, but we messed up. We apologize for the video interruption and promise we’ll work hard to make sure it doesn’t happen again in our next Lander Academy webinar. As we promised, at the end of this post you’ll find Brian’s presentation as well as the recorded webinar.

Our team is already working on the next Lander Academy’s webinar. We’ll keep you updated!

Last but not least, we want to send a BIG thanks to Brian Massey, who did a great job on Friday. We are sure he’ll be part of Lander Academy again in the near future.

Here's the audio recording:

As we told you before and during the webinar, you could join Lander Academy's raffle for amazing gifts. He are the winners of this first giveaway, with their respective prizes (we'll be contacting them via email):

• F. Vanegas: Brian Massey's "Your Customer Creation Equation" Hardcover Book
• M. Sosa: Brian Massey's "Your Customer Creation Equation" Hardcover Book
• S. Goh: Lander T-Shirt
• R. Whitley:Lander T-Shirt
• S. Langdon: Lander T-Shirt
• S. Dascalu: Lander Mug
• G. S. Beford: Lander Mug
• N. Hotalling: Lander Mug

Thanks for being part of Lander Academy!