Effective Keyword Research For Affiliate Marketing
We have already talked about keyword research previously, however for beginners— keyword research or keyword analysis is the search for keywords related to your Website, and the analysis of which ones yield the highest return on investment (ROI).
Coming to affiliate marketing, in layman language is when a person earns some commission for promoting something for someone else, online.
In the words of Pat Flynn, an American entrepreneur, “Affiliate marketing is the process of earning a commission by promoting other people’s products.
You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.”
How Does Keyword Research Affect Affiliate Marketing?
The first and most obvious reason why keywords matter, is getting more traffic to your website. The more traffic you have, the more people are going to buy products you are promoting, and the more money you can make.
More specifically, keywords matter because you are telling a search engine (like Google) what your content is about.
You could write the best article in the world within your niche, but if you don’t have a keyword strategy you don’t stand much of a chance at ranking in search. The most important element of all is to write useful and relevant content for the audience.
But if people can’t find your content it is not any good. So you need good ranking or you need more promotion. Such promotion is what affiliate marketing about.
The idea behind finding and using great keywords is for the simple fact that you can have the best content in the world but if nobody is reading it, then it is worth absolutely nothing. That’s exactly where affiliate marketing helps you progress.
Using the right keywords, at the right place and at the right time can make or break your product/business. Choose the right product, right promoter and the right audience very judiciously.
Keyword research can lead to a huge stock of high value content ideas when you know what you are doing.
Using affiliate marketing, whatever you will have to write will have a huge opportunity to get traffic to your affiliate site as a result.
How to Do Keyword Research for Affiliate Marketing
To facilitate the keyword research for affiliate marketing, here are some steps you will need to follow.
Find a Nice Product to Promote
When you are looking for a product to promote there are certain things that you need to consider before choosing one – like the sale price, the commission percentage, the refund rate and the most important of all, the gravity of the product.
The gravity of the product is the number telling you how well the product is selling. The higher the gravity, the better the product sells.
Look for Potential Keywords
Once you have chosen your product, the next step is to start researching for keywords. You could use Google Keywords Planner for the same; or some other such application.
To do keyword research for affiliate marketing the easiest way, you just have to enter the main keyword in Google Keyword Planner and search on it.
You can use other filters like changing the target country, changing the language, set the minimum average monthly searches and others.
It will then search for monthly searches for the keyword and all its related keywords as well. Keyword research is not easy and the reason is that the highly profitable keywords are always hidden and to find them you will have to spend some of time looking for it.
Check the Search results
When you have chosen the keyword, it is better to first look at its search results before buying the domain name. So enter the keyword in the Google search box and go through the first 20 results.
Most of the sites will be high authority sites, but you don’t need to worry as you can beat them with proper link building.
What to keep in mind while finalizing keyword Research?
When choosing a keyword, the most important thing to keep in mind is that it should have low competition and high search volume.
Even if the search volume is less than 1000, and has very low competition, you will be able to easily rank your site without building a single link.
The other thing is that you should always choose buyer keywords. The last thing you have to know is what type of link building will work to rank the site.
If the site is having extremely low search volume monthly and low competition then it will rank in a few weeks without any backlinks, provided that the content on the page is amazing.
Keyword research is not straight-forward. It’s not simple. But it is very important. Reduce as much risk as possible and play safe.
If you follow this step-by-step, you should be able to do profitable keyword research for your website.
There is no doubt about it, keywords play a big part in getting targeted free traffic to your site through search engines like Google, Yahoo and Bing.
Using awesome keywords is not the be all end all, but knowing how they work can absolutely help you to plan out your site, come up with tons of good content ideas and ultimately, get more traffic and make more commissions as an affiliate.