6 Key Backlinks Benefits in Your Online Ranking
Backlinks Benefits: Every company, firm or individual wants to appear at the very top of a search engine. It is a given that appearing at the top makes you more reachable to your target audience.
Google penalizes websites with low-quality backlinks such as those that link to spam. This is why having highly valuable backlinks is important. They may determine whether your page appears at the top of search results or not.
To have high-quality backlinks, ensure that the links are valuable to the content, and not there simply for the sake of being there.
This makes your website a high-quality one thus avoiding penalization from Google. Having such measures in place ensures that you enjoy other benefits provided by good quality backlinks.
Yes, high-quality backlinks are very beneficial, and not only because of the ranking.
What are some of the Backlinks Benefits
• Building your Brand
• Receiving Traffic
• Create New Relationships
Backlinks Benefits #1: Authority
Backlinks build authority of your brand. How it works is very simple. Consider if you are related to a person of royalty that makes you royalty by relation, right?
So if you are the son of a king, (dreams are valid) you are royal by virtue of being the son. Similarly, association with other pages of high authority makes you a page of high authority.
It creates comfort for viewers if your website is associated with other high ranking pages through links. This increases the number of consumers on your page as people are more likely to go there if they feel comfortable and trusting towards it.
So the search engines are not the only ones ranking your page high, as users will do the same too.
Backlinks Benefits #2: Building Your Brand
Yes, backlinks do build your brand. If you want your brand to become a household name then this is the place to be.
How do you achieve this? Well, having your brand name linked to sites with great content, such that users see it every time they get access to the content tends to have them associate you with what they saw.
Having such association in your relevant field builds your brand. Anytime they see anything in that field, your brand will pop up in their mind.
Having your brand name on the anchor text goes two ways for the viewer. They can click on the link that takes them to their website, and if they fail to do so, seeing the brand name keeps it in their memory and they may recognize it later.
Seeing it often enables them to relate it to the field you represent which is a plus for you.
Anchor texts on your website should be diverse. Do not have the same anchor text repeating itself. Instead, you can opt for mixing up keyword anchors with branded anchors and others to create this diversity.
You may not want to have different anchor texts, but consider that having a branded anchor actually displays your name for the vast viewers, thus promoting your brand as a plus.
One viewing it severally may eventually click on it and land on your site. You achieve your goal that simply.
Backlinks Benefits #3: Receiving Traffic
Studies show that above 40% of traffic is directed by search engines This makes search engines a high director of traffic.
Backlinks therefore provide a great opportunity for you to direct traffic to your websites or pages. To achieve this, you require strategically placed backlinks on other sites.
What you need to do is acquire high-quality links from well-known websites. The more traffic the website receives the better, as you are trying to tap into the potential clients that this website has access to.
These links would allow visitors of these said sites to be referred to your page or site, thus increasing amount of traffic directed your way which may then convert into sales.
This sort of traffic is referral traffic as the viewers who visit your page through the links are there because the main website they were on referred them to yours.
Backlinks ensure you have a steady referral traffic that is targeted. The targeted traffic comes about since only relevant clientele interested in a product or service in a specific field will click on the links.
Having filtered traffic where the persons not interested in the product or services are weeded out ensures that those visiting your site are more likely to convert to sales. This achieves the main aim of marketing.
Backlinks Benefits #4: Create New Relationships
The best thing about backlinks is that they allow one to create new relationships and reach new clients that they would not have reached before using other marketing strategies.
The search engine is not the only way for potential consumers to reach you. Backlinks provide a medium for these clients to have access to and interact with the marketers through clicking on their links on webpages and websites.
The searcher may be referred to your page through a link on another page. They may then like the content there, take an interest in it and do some follow up.
This may lead to them signing up to your newsletter or following your social media pages where applicable.
If you’re looking to have more followers on social media or for your blog, backlinks may help here. You may get additional followers that you have not interacted with before on any of those social media sites.
Having high-quality links that link back to you mean that you create more relationships with clients.
Backlinks Benefits #6: Promotion
Backlinks offer a way for your page to be promoted. It is like going to a party where you hardly know anyone, and having your friend introduce you to their friends.
The website that links back to you here is the friend who introduces you, while the visitors are the people you are introduced to.
With backlinks, people get to have access to your site, that which they did not have before.
Websites promote your page to potential clients. Remember that no matter how good your content is, or how beneficial, unless people are directed to it, they will not view it.
Backlinks come in at this point, as they direct the audience to your site thus promoting it. High-quality websites would promote your page or site to a larger audience.
Do have a social media presence. They may not affect the ranking of links, but they are an effective method of promotion and interaction with your clientele base.
Share constantly on social media to remain relevant, and do this together with sharing of information through backlinks.
When evaluating your link-building efforts, consider all of these factors together with the ranking of the backlinks, as they all play a role in determining its success or lack thereof.
Even if your site fails to appear at the top on a search engine, how much traffic it brings and in turn how much of that traffic converts to actual sales shows how successful your link building efforts are.
However, this is not to say that you should abandon your quest to achieving high ranking on backlinks; rather, you may try to strike a balance between ensuring all sides are seen to.