How to Create the Best Interactive Landing Page in Your Niche
Interactive Landing Page: A landing page is a web page that is designed for the purpose of guiding a visitor down a singular path taking a specific and well-defined action.
Landing pages with highest conversion rates can convey their unique value proposition, distraction elimination and provides a frictionless experience that will make it easier to convey.
It is, therefore, important for every marketer to know some of the interactive landing page examples that can help to improve conversions
The landing page has been a form of marketing platform since the start of the digital era. It was first used by Microsoft companies after recording poor sales of office in the year 2003.
Today landing page is much popular that even companies with least technological ability have employed the use of landing page to drive conversions and transactions.
The world is a media-saturated platform, many media users are exposed to the interactive page every time they look at their laptops and phones. For one to survive in the competitive market, you need to create interactive landing pages.
Interactive content can lead to higher conversion rates and better customer loyalty. It is said that an interactive landing page converts three times the visitors into a subscriber.
Ground rules for an Interactive Landing Page
1. Use Marketing Psychology
Most marketers have embraced the use of psychology as part of their strategy in the creation of interactive landing page.
Marketers use statements that can trigger curiosity, activate fear of missing out and a sensation of a near miss.
These statements have proven to boost engagement, foster interaction and drive conversions.
An interactive landing page makes use of psychological principles such as curiosity that crab attention than static pages.
Use of curiosity helps to drive visitors to your page to become active engagement from passive involvement. This can translate into increased conversions.
It is better to have the latest marketing psychology in order to ensure that your campaign is engaging.
2. Add an Element of Fun
In order to stand out in the marketing world, you not only need to inform your customers but you also need to entertain them too.
To make landing page more effective, it is good to make use of a clever call to the interaction that keeps your visitors interested in your page.
Many people like to be entertained, it is, therefore, important to create landing pages with an interactive content.
Make sure that your landing page serves some fun that will make your campaign successful.
3. Ensure Users Don’t Click on the Page
Your interactive landing page will not be successful if it doesn’t encourage users to click out of your page.
It is impossible to create a landing page that will not require the user to click out of the landing page if it is incorporated into an interactive content.
Interactive Landing Page Design
Your campaign must be able to lure your visitors into an active participation in the experience by willingly sharing their personalized information in order to receive information in real time.
To design an effective interactive page one has to have the following strategies;
1. Use of Attention Grabbers
Marketers must ensure that their interactive landing pages have attention-grabbing elements. These elements are effective in engaging and educating customers in a compelling and meaningful manner.
2. Grab the Attention of the Visitors as from the Start
Interactive landing pages make use of attention grabbers that encourage participants to in an activity like making choices, exploring scenarios and answering questions.
Interactive content increases the average attention span of the visitors and they can drive the conversion rate of a static content almost twice.
3. Gather Enough Information about the Visitors
Visitors’ actions on the interactive pages leave a data footprint. The data footprint offers a more accurate, robust contextual and valuable profile of the visitor who used that page.
Detailed information on the visitor about their persona, demographics, and firmographics enables a new level of marketing driven lead qualification and enablement of sales.
The information can also be used for a sales follow up. Follow-up marketing is geared at speaking directly to a new prospect, meeting with the prospects at their place of choice with specific information that is relevant and persuasive.
4. Use of a Two-screen Approach
The two-screen approach can yield higher conversion rates and generate more qualified leads. It is the most approach that is used to design the most effective interactive landing page.
This two-step process will help to build momentum. The visitors are emotionally invested in the whole process by submitting information willingly in order to receive the promised reward.
It makes the visitors feel that they have a sense of ownership for the personalized results being presented to them.
It also allows marketers the opportunity to come across intelligent information about the visitor’s specific needs, desires, and interest.
This information will, in turn, compel the visitors to take action on a premium bonus offered to them at the end. The visitor will be introduced to the product or service in a positive and a memorable way even if they don’t convert.
Using a two-screen interactive landing format, the second screen is customized with unique content that is geared towards the visitor’s needs and their stage in the buyer’s journey. You should consider the use of a smart call to action that relies on the data that is provided by the visitor in order to make a personalized offer and call to action message, this makes it more unique for the visitor.
5. Have a Back Button as a Second Element on the Second Screen
This second element kills conversion rates. This is because the element encourages the visitor to revisit the first screen and not convert.
The visitor always has a back arrow option on the browser’s navigation bar to allow them to go back to the first page.
6. Make Sure That the Graphics are Visually Consistent
Marketers should make sure that the resultant graphics is consistent across all the internet browsers such as Chrome, Firefox and internet explorer.
An interactive landing page has a longer shelf life than most of the typical landing pages that only focuses on a single sales promotion or marketing campaign.
The campaign can be an evergreen asset so long as the functional benefit of the interactive landing page is relevant and it has a value to the visitor.
Using a two-interactive page approach enables one to get small affirmatives from the visitors using the first screen.
This makes them gain trust. Once you have obtained affirmatives on the first screen, it is possible to gain bigger approvals on the second page.
Visitors will be likely to voluntarily offer their contact information and can convert so that they can receive a personalized high-value offer. It is by making the visitors to feel curiosity that will make them take action.
There are five interactive landing page examples which include:
The Khan Academy
Creating effective and landing page that is highly optimized for conversion will require constant experimentation tests on various elements.
It is also important to understand your visitors’ needs in order to know the interactive landing page example you will use.