Top 5 Examples of Infomercial Landing Pages
The same techniques you see in infomercials repeated over and over again can help you improve your infomercial landing pages when it comes to conversions.
You just have to be a little open-minded. Infomercials have launched multi-million-dollar brands and made people staggeringly rich—and continue to do so—because they rely on timeless persuasion principles.
Once we identify these principles, we can figure out how to incorporate them into the landing pages to supercharge your conversions.
So, let’s have a look at the best examples of infomercial landing pages:
Infomercial Landing Pages #1: HubSpot
HubSpot has three CTAs above-the-fold. Two, direct the readers to use their platform. One sends you to a four-day live video event.
Three other CTAs come later on the page. Each describes a leading feature of HubSpot, and the benefits of those features.
A final CTA comes at the end of the page. And it again directs the readers to start using their software.
That’s a total of 6 CTAs, making it one of the best examples of infomercial landing pages.
Infomercial Landing Pages #2: Backlinko
Brian Dean runs a much different business type than multibillion-dollar HubSpot. He uses his personal brand to do one thing: grow his list. I’m not sure of the exact size.
But it’s at least 100,000, and I believe several times that size. That makes it one of the largest lists in his niche (SEO).
If you’re on his list, like me, you know he sells courses. So, he uses an approach with just a single CTA that asks you to join his list.
Infomercial Landing Pages #3: Unbounce
Unbounce has a unique approach. They have two clear CTAs above-the-fold. However, they don’t put the obvious one under the main marketing message.
Rather, it’s clear they want you to sign up for a free trial because that’s the more noticeable of the two buttons. The overall approach is sensible.
They allow visitors who aren’t ready for a free trial to get to know Unbounce better, and why they’d like to use it, before starting a free trial. And for those who know they’re ready, they can do that now too.
Why they don’t switch the two CTAs so the free trial button is in the center of the screen is unclear. But testing must have revealed this approach results in more or higher-quality conversions.
By the way, the whole page has three CTAs, with the final one showing you the pricing plans. Who wouldn’t call it as the best example of infomercial landing pages?
Infomercial Landing Pages #4: Conversion XL
Conversion XL has a unique approach on their homepage too. With four CTAs above the fold, they have the most of any homepage you’ve seen so far.
Plus, not a single one uses a button. They’re all links. Two more CTAs follow later on down the page, asking you to subscribe to their newsletter and see the upcoming courses.
That’s a total of six CTAs on the homepage. While the approaches vary, these homepages:
● Differentiate the business from the competition
● Share the top benefits available
● Have varying asks of different sizes
Homepages come out swinging and draw first blood.
But now, compare homepages to squeeze pages. With these, you create a specific campaign to drive a precisely defined customer to a landing page with a single ask.
You know all your traffic sources, so you can deliver the same targeted messaging to each visitor.
Infomercial Landing Pages #5: GQ
Big brands many times do an awful job in their online marketing. But GQ is not one of them. It squeeze page work as it:
● Asks for minimal information - just an email – which makes signing up quick and painless
● Slips in a little humor, which goes a long way
● Has a spot-on marketing message men can relate to
● Uses Zach Galifianakis’ star power
● Shows an abundantly obvious CTA button
Clearly, with the amount of information they require to get the freebie (a white paper), it is an amazing example of an infomercial landing pages.
Using the information entered, sales can make educated decisions on how to follow-up with the lead next.
While the homepages drew first blood, infomercial pages crack them square in the nose in return.
Both then counter punch each other at exactly the same moment, falling to the mat for a knockout at precisely the same time.
But it’s the truth about landing page designs. No single approach is ALWAYS “better” than any other. Each works better in different circumstances.
You have to choose the right approach based on your business goals, the preferences of your market, and your visitors’ stage in the sales cycle.