[Infographic] Optimizing Site Retention Rate With Landing Pages
A truly great landing page needs to do more than just capture visitors' attention. This is no easy task because every detail contributes to a landing page's success or failure. Your pages need to engage viewers once they have arrived. So how can you optimize your site retention rate with your landing pages?
First of all, why are landing pages so important? More landing pages keep visitors more engaged and contribute to a higher number of leads. It's like an art museum: Places with more paintings and sculptures will keep visitors there longer than those with only a few art pieces.
Websites that have 40 or more landing pages generate 12 times as many leads as sites with five or fewer. In addition, 45 percent of marketers create new landing pages every time they launch a new campaign.
First Impressions Matter
A landing page could be a new customer's first experience with your brand, which is why it's so important to get it right. Although many companies put most of their efforts into their home pages, there is a good chance consumers will arrive on a landing page instead.
These pages need to be consistent with your overall brand image and reflect the ad that users clicked to enter the site, according to The Next Web. Not only do you need to focus on your landing pages, but conversion rate optimization in particular is crucial to getting it right. Many successful pages contain simple forms and strong calls to action to drive visitors to convert.
How Can You Create Lasting Engagement With Your Landing Pages?
You can't perfect the fine art of creating high converting landing pages without studying the elements of the most successful ones. Half of all landing pages contain more than one offer. However, there are issues that can hold you back. For example, 42 percent of landing page graphics are not clickable, which can harm engagement rates. The best way to determine what will work for your specific needs is to conduct thorough testing.
Here are some ways to make your landing pages a work of art:
- Use templates: Landing pages can seem really intimidating if you're not a designer, but they don't need to be. Landing page templates can provide some inspiration to start, allowing you to create a professional look and feel without extensive design expertise.
- Landing page software: A designated software program can streamline the design process without causing a headache. While masterpieces take time, you may want to get your campaign up and running quickly, which makes landing pages essential. In addition, software comes with advanced editing features that allow you to tailor your pages to your audience. This is especially useful for capitalizing on visual preferences and different shopping behaviors.
- Sketch it out first: Most artists begin their most famous paintings with a sketch to keep everything in line. If you're stuck being two or more different designs, A/B testing can determine which layout is most likely to drive conversions. In addition, ongoing A/B testing can tell you which of your pages is performing the best. This enables you to make adjustments to ones that may be lagging behind.
Create Your Own Landing Page
Colors gets discussed a great deal by art critics. In a successful landing page design, colors provide a contrast and draw attention to the call to action. Shades that are too similar may make the CTA harder to find. It's also important to avoid too much clutter because it can be distracting from the message of your page. Using the minimum amount of text to convey your offer can prevent visitors from leaving before they finish reading.