[Infographic] Optimize Your Campaigns for the Holidays
The tree is trimmed, the halls are decked. It's easy to get carried away with the festivities of the holiday season, but you shouldn't overlook the importance of your website during this time. You can optimize your campaigns for the holidays to turn your website into a conversion machine.
Here are some ways to increase excitement during this time:
1. Spruce up your Landing Pages
It's easy to incorporate holiday elements into a landing page. Whether it's a red and green color scheme, a holiday logo or other decorations, this may be the first impression customers get when they arrive on your page from a search engine.
This can make your landing pages stand out from competitors.
2. Create an advent calendar or countdown to Christmas
There are lots of fun ways to spread holiday cheer on your website. You can use candy canes on the top of each page to count down until Christmas. This can create a strong sense of urgency, especially for e-commerce retailers.
Many online stores have to meet holiday shipping deadlines, so the countdown could even focus on the last day to purchase gifts before Christmas.
3. Light up your campaigns
You can still attract attention away from your website. Many marketers are utilizing text messages to link their campaigns together and draw visitors back to their websites.
Text messages can act as a string of lights because they have a 98 percent open rate, according to Mobile Marketing Watch. In addition, only 1 percent of texts are spam, which is a significant difference from email.
4. Hang the ornaments
Every marketing campaign needs some finishing touches, and placing things together in an orderly fashion can improve user experience for visitors. You can arrange different features on your landing pages to tell a more compelling story.
Every loves a Christmas tale! In addition, setting pages up this way makes it easier for visitors to click for more information in a more intuitive way.
5. Plan in advance
If you've ever waited until Dec. 23 to do the bulk of your Christmas shopping, you know how chaotic things can be at the last minute. You may have even forgotten to purchase a gift for a family member. Sketching out your design can help you put it into action. In addition, creating a timeline for all your holiday promotions is important.