Tweaks To Improve Your Landing Page Performance

Landing pages are the key to drive and convert traffic and 78% of businesses hunger for more conversion rates. Landing pages are the hub of all inbound lead generation efforts.

Every campaign you run, event that you host and funnel offer you create should get back to a landing page.

With  focus on driving traffic to landing pages, ensure your design presents your brand in a positive light. Secondly it should also effectively attracting and converting targeted traffic to qualified leads.

Majority of marketers  are unhappy with the performance of their landing pages. Check out these tips to improve conversions and boost your Landing page performance.

Landing page performance tips - Optimize for Search

Landings pages that haven’t been optimized for search engines simply lose out on valuable & qualified search traffic. Each landing page should have a unique, keyword focused title tag and meta description.

Further, your main headline should feature your target keyword in tags. When you put your headlines in tag, it tells Google’s web crawlers that they are the most important words on the page. This will help to improve your organic search rank.

What are the key features to improve your Landing page performance?

Landing page performance tips - Use Titles That Invoke Clicks

On an average, 8 out of 10 people will read the headline copy. 2 out of 10 people will read the body copy. Writing a catchy headline is critical to capture readers’ interest. Writing a title for a funnel offer is really no different than writing a headline for the front page of a newspaper.

You need the headline to be descriptive enough to let the viewer know what the content is about, yet intriguing enough for someone to pick up the paper and read the article – or in our case click on the link and download the funnel offer.

The better your headline, the better your chances are of converting a prospect into a lead.

Landing page performance tips - Use Mobile Friendly Pages

As of late 2013, statistics show that over one-third of all internet traffic now comes from mobile devices. In short very few businesses are doing so well that they can afford to exclude a third of the market.

For growth-focused organizations, the increased popularity of mobile devices means landing pages to responsively conform to the screen size of the viewer. Responsively designed landing pages provide a consistent experience for every visitor whether using a mobile device, tablet or desktop computer.

Landing page performance tips - Eliminate Distractions

Too much distractions makes our attention span shorter. It gets more difficult to focus on a single page for more than 5-10 seconds.

This makes it more difficult for a landing page to grab a user’s attention, and that’s why the page’s design should leave out as many distractions as possible.

Whether it’s a banner, a pop-up, a menu, or an external link, make sure your page’s design is not blocking you buying the offer and your goal to turn visitors into customers, while at the same time boosting your Landing page’s performance rate.

If you think these tips will skyrocket your Landing Page performance within the hour, you’ll be disappointed, the reason being that they are intended for pages in the long run. But employing them will be a decision you won’t ever regret.