How to Find the Right Keywords For My Business
If you have some basic knowledge about doing business on the Internet, you are probably familiar with the importance of keywords that allow search engines to index the site and show it in the results.
If you have decided to research your options for keywords, it is a good idea because without them the site would not be found.
Before we get started on specific methods of finding the right keywords, though, let’s briefly discuss one important thing to consider as you conduct your search: relevance.
Relevance is perhaps the most important aspect to keep in mind when selecting the most suitable keywords for optimizing the search options for your website.
It can be explained by the fact that the most effective keywords are specific ones.
For example, if you all-electric vehicles in the UK, you would attract more visitors by targeting “buy electric Nissan in the UK” than “buy a car in the UK.”
That’s because there is a really good chance that people are looking for a specific model and engine type, and the market of green is pretty big now.
On the other hand, if you choose the second option, a number of leads will be much lower because your dealership might be lost among hundreds of others that sell gasoline-powered vehicles.
1. Determine the Competition
If you have chosen not to take any risks and research the keywords, it is a good idea to see how many other businesses use the same ones as you do.
Either way, it might be good to see the competition level in your segment to get the idea about the opportunities of selling. There is a free way to do this.
Open Google, exit from your account, and perform a conventional search of the selected keyword.
Then, add up the PageRank values of the first ten organic results and divide the final PageRank value by 10. This way, you will get the average Page Rank of the results for the selected keyword.
If the final number is between 0 and 2.5 means that competition is low and number between 2.51 and 3.5 means that the competition is medium while 3.51 and up signals about high competition.
2. Location-Based Keywords
Make sure you consider the location of the business when generating your keywords.
For example, if your business operates in a particular area, you should include it in the keywords because the search engines will show your site for users who access the Internet from the same location.
Therefore, instead of using “buy electric Nissan” you should use “buy electric Nissan in London.”
3. Use Free Tools
There are some tools that can help you with the brainstorming process.
For example, by using Google Analytics, you can look at the phrases that are already providing good volumes of visitors to other websites and come up with your own.
This tool is often utilized by marketers to review the keywords that could be effective in driving the traffic and perform other functions related to SEO.
In addition to Google Analytics, you can use Google Adwords Keyword Tool, Google Keyword Planner, and Rank Checker. All of them are free and effective.
4. Monitor the Current Trends
Knowing what keywords are the most popular as well as the trending stories can be really beneficial for your search because by effective newsjacking of a popular topic you will get a lot of new organic traffic in no time.
Google Trends is the most popular free tool that can be used for monitoring of the current trends and selecting the topic for discovering trending search queries and topics.
Austin Morrison, an analyst from a writing company Proessaywriting, says Google Trends is his go-to tool: “I have tested over twenty search trends tools and none come close to Google Trends in terms of reliability and quality of results.”
5. Use Latent Semantic Indexing (LSI)
This method for discovering the most suitable keywords includes utilizing related terms along with the main key phrase or word.
LSI is effective because Google becomes smarter in terms of providing the Internet users with the most suitable results.
For example, if the web page contains information about basketball, it expects to discover a number of related terms, such as NBA, court, or names of famous players.
The more semantic words Google discovers, the better it assumes it is. Therefore, adding related words should be considered because it will help to define more phrases for the search engine.
The importance of having the right keywords is difficult to overstate because they ensure that the site will be found by the search engine.
To come up with them, you need to conduct a research by using a number of specific tools and strategies that are designed for this purpose.
This smart strategy will allow you to find the most suitable keywords for your website.