11 Guidelines for Exceptional and Great Website Design
The window to grab a visitor’s attention on a website gets a little smaller each day. Many surveys have reported that there is only 3-5 seconds to grab the attention of every visitor and this time is too less.
If you don’t grab them by the throat within first 3 seconds with your intro website, chances are they are lost to cyberspace. Courtesy of the back button!
This “back button” decision is made in milliseconds. But the home page introduction can keep that itchy trigger finger in it’s holster long enough to get them interested.
The “Tag Line” & “Introduction” are the first things every visitor will see. Hence, these should be framed with utmost attention & creativity.
It’s a short “elevator pitch” letting the visitor know they found what they’re looking for. In this article we will analyze some ways to design a great intro website by creating a superb introduction:
Great Website Design Tip #1: Be Concise
Shoot for one to three sentences as a rule of thumb for the intro website. Notice how quickly you understand what a website does.
Visitors immediately understand what the site’s overarching goal is. In this case direct text works the best.
Great Website Design Tip #2: Provoke action
The introductory text for the intro website should serve as a Call to Action. Many websites elicit visitors to purchase an art print or any of their products to support cancer research or some other good cause is a good way to retain the visitors.
This is useful to a website especially when it’s trying to gain visitors.
Great Website Design Tip #3: Place prominently
Instantly, visitors see the introductory text as it’s placed on the top of the page. Top-left is ideal as studies show attention is often paid more so to this area.
The text also contains ample spacing around it to make it more distinct. The text should be highlighted in some complimentary colors to the website.
Many providers also create intro websites and interactive software that allows people to share information.
Great Website Design Tip #4: Stay above the fold
The introductory text is immediately seen through its position on the left-hand side of the screen without the need for scrolling “below the fold” on even the smallest screens.
This supports the notion that visitors look towards the top left of the page when searching for important information. And, hence it should be placed at the top of the website.
Great Website Design Tip #5: Use short, punchy headings
This is very important for catching the attention of the target audience. For example, in a webpage, the first sentence “Exploring online space” is placed short with a larger font size. Such a headline grabs the site visitor right away.
Great Website Design Tip #6: Immediately communicate value
Some great intro websites ties in its value to the customer in its introductory text by promising easy time tracking. Right away the visitor understands the benefit, which in turn is your benefit.
Great Website Design Tip #7: Place Call-to-Action nearby
A call to action is placed close to the introductory text, encouraging visitors to sign up. Encourage visitors to take the next action by placing the call to action close to the text.
Doing so prevents the visitor from missing the conversion behavior and ultimately hitting the back button. Websites like Sellfy allow you to sell digital products on the website.
Great Website Design Tip #8: Surround with graphics
Graphics have proved out to be really good in attracting and engaging the target audience For example, there is a sunburst which directs our gaze directly towards the headline, garnering more attention.
Such great intro website sharing illustrates the importance of sharing ideas as a method of personal convenience as well as social improvement.
Great Website Design Tip #9: Mix up the fonts
The type size and font type of the heading on intro websites manages to capture the attention due to its relative scale and interesting design. Hence, the font size and font type should be chosen wisely.
Great Website Design Tip #10: Use plenty of white space
Spacing is used to enhance the importance and distinctiveness of the type and to draw the eye.
Intro websites like Wonder Themes helps you buy and sell out of the box website themes.
Great Website Design Tip #11: Show some personality
The best websites out there use the introductory text to show off their personality in getting visitors interested in their services.
It’s short and simple yet written to embody the personality of the site. As the headline is usually the first thing visitors see when landing on your page, this text can go far in drawing visitors in and getting them interested.
Many people run a small branding and web design studio where they help clients market their company online.
In such a case, crafting powerful introductory text can be the difference between visitors sticking around or bouncing via the back button. It’s up-to you if you want them to go ahead, or take the side road.