8 Top Snapchat Marketing Strategies to Grow Your Business
Are you looking for a way to grow your business? Have thought of adding Snapchat marketing as a part of your social media strategies?
Snapchat active users doubled from 100 million to 200 million between 2015 and 2016 making its growth rate faster than Facebook, Instagram, and Twitter.
This image sharing platform has come a long way since it was launched in 2011. Once before it was a place where people shared unreasonable no. of selfies and foods but now it’s a marketing hub for brands to reach youth, consider most of its users are younger than 35.
Since the introduction of Snap Ads and Geofilters, Snapchat has quickly become a social platform for marketers. Here are 8 marketing strategies to grow your business using Snapchat:
Snapchat Marketing Strategy #1: Snapchat-Exclusive Promotion
This strategy relies on your business having had time to grow its Snapchat followers. Of course, having more followers, means you have more potential customers you can reach.
The primary purpose is to be able to convert followers into sales. You could advertise a Snapchat discount on your account in order to grow your list of followers.
The simplest way to do this is by; posting a photo or a video to your story preferably for the product you are promoting, encourage your audience to screenshot the snap and share it with their friends and by providing a code in exchange for a snap from your followers.
Snapchat Marketing Strategy 2: Day-To-Day Snaps
This is a good way to publicize your product especially if you’re just starting out with a new product.
This is necessary because; it cements’ your business with your followers, creating awareness of the product and it keeps your followers interested as they want to see more than a collection of carefully-taken product shots and discount codes.
Snapchat Marketing Strategy 3: Geofilters
The objective is to publicize events related to your business. It allows business or individuals to purchase and create a Snapchat filter available to all users within a certain area for a period of time.
If the business is hosting an event then encouraging attendees/customers to use your Geofilter in their snaps and sharing it with their friends will spread awareness to people who might also be your target market.
If you open a retail location, Geofilter is a great way to spread the word about your new business.
By keeping your Geofilter up for a few days and encouraging your visitors to post using your Geofilter to their stories in exchange for a discount, this helps grow your business as it causes people to connect directly to their friends.
Snapchat Marketing Strategy 4: Influencer Marketing
The objective is to increase business, product legitimacy and reach more people.
Method 1: Sponsor Posts
A great way to spread the word is by getting influencers to sponsor posts with dedicated followers in your target market.
It is important to identify key Snapchat influencers related to your business with followers who are part of your target market and reaching out to them to partner up in creating a sponsored post.
Some of the best practices for sponsored posts;
• The influencer should be in the photo as this helps to strengthen the brand connection you’re creating.
• It should look as natural as possible.
• You should provide your influencers with their own discount code as this provides the followers with an additional incentive to purchase the products
Method 2: Snapchat Takeover
A Snapchat takeover is exactly what it sounds like- an influencer “takes over” your Snapchat account, posting snaps for a set amount of time (usually a few hours or a day).
A takeover is most effective when it takes place during an event of some sort. Your business or product should be featured extensively and it’s not a bad idea to create a code for that particular time frame that followers can use.
Snapchat Marketing Strategy 5: Snapchat Q&A
The objective is to create a meaningful relationship with followers. This is a good way to take an established Snapchat following and convert it into sales.
By setting a date in advance to host the Q&A, and encouraging followers to send in questions on Snapchat as well as on your other social platform, this ensures that you won’t have a shortage of questions when your Q&A “airs”.
There are some guidelines that you have to stick with during the day of the Q&A
• Since a Snapchat video lasts a maximum of 10 seconds, then it would be probably best to separate question and answer into two snaps.
• Keep it interesting. Feel free to change locations as your answer or have different people within your business answer.
• Read out the question and shout-outs its author to give them a feeling of recognition
Snapchat Marketing Strategy 6: Contests
Its objective is to grow Snapchat followers for future marketing. This is a great way to encourage people within your target market to follow and engage with your Snapchat.
The easiest way to run s Snapchat contest is to ask members to send you a snap fulfilling some sort of condition-maybe answering a question you ask, or taking a specific type of photo or video.
Once the contest deadline is over, go through the snaps, screenshot the once that you might like to use content in the future and select the winners for the contest.
You could send winners product samples of your brand and provide the other entrants with discount codes. Whatever you give away, must be relevant to your business.
Snapchat Marketing Strategy 7: Preview Content
Its objective is to generate leads and subscribers. It’s a great way to convert social media followers into potential customers.
The gist of the approach is this: use a Snapchat photo or video to feature a piece of content like a longer video, an article, are some sort of email-gated content you’re using to draw in leads or subscribers.
Businesses can create and use a Snapchat story to promote their content from their platforms.
Add a caption “visit [your website/ landing pages link] to learn more!” the preview featured in the snap should be exciting without giving too much away.
Your objective here is to draw in your snap followers with the end goal of turning them into leads.
Snapchat Marketing Strategy 8: How to Grow Your Snapchat Following
We have learned how to grow your business with Snapchat now, we have to know how to draw in people create your own Snapchat army
Here are a few quick tips as I sign off:
• It is important to be consistent with your handles as it creates a better chance that your fans will have an easier time finding and following you.
• Cross-promote your Snapchat on other social platforms like Facebook, Instagram, and Twitter, so as to remind your followers that your business has a Snapchat account.
• Use your snapcode as it’s the easiest way for people to add your Snapchat.
These are some of the most successful Snapchat strategies, which have been proven for customer attraction and conversion that can be adopted by any business.