Tweaks of a Great E-course Landing Page in Marketing

Online learning has really caught up in recent years and is being used by many since there is an increase in resources online for those willing to learn online. If you offer e-courses or run an online educational business then, you need an e-course landing page template with optimized features.

People have the opportunity to share their talents online and eke a living. e-courses have enabled many businesses, both educational and non-educational to be successful by simply using tutorials to engage and teach their audience.

At Lander, we are adept at creating a reliable e-course landing page and here is a summarized step by step of the process:

Topic in Your E-course Landing Page

You need to know the topic of your course so as to know what to write about. Feel comfortable with your topic so that you have a lot of information.

You will need to put in a lot of effort and energy in building your course. You also need to do product validation so that you are sure that you will gain revenue after writing your e-course.

The Outline of Your E-course Landing Page

This is simply getting the information out of your head into writing.  After having your topic, you need this outline of your course. Think of everything related to your topic and write the first using bullets then arranging the points.

Ask a friend to go through your outline and let him/her tell you if it makes any logic. This could help you spot any problem early enough.

Think of how you can organize the information to come up with all the lessons and chapters that you want to cover.

Content

Go through your outline and write the content for every chapter. Also, think about the person that will experience the course.

Simply think ahead. If you want your course to have videos with slides, you can use your bullets as points on each slide. Keep on adding information to your course until you feel very comfortable about your e-course.

Styling

To give your e-course a professional design, use a branded design. When multiple modules appear on your course, assign a color for each module thus easily matching certain resources in each module.

Medium

Decide the medium that you are going to teach your content in and use it to build your content.

You should know how you are going to deliver your course content to your students and which medium you are going to use.

Picking your Medium

There are three main ways you can teach which include; video, audio, and written content:

• The video combines visual component of images. It’s kind of expensive since you will need a quality video to teach your course. You can teach on-screen or off-screen.

On-screen involves you as a teacher in front of a camera while teaching whereas off-screen involves you recording an audio and using slides as you teach. Its time consuming but it provides comprehensive learning.

• Audio also allows you to have your personality in the lesson while giving you the ability to edit your work for mistakes. This isn’t a good way if you are teaching about something that requires visual for understanding.

• The written lesson can best work when you are not comfortable in front of a camera or recording your voice. You can use emails, slide presentations or PDFs. Time and money investments are generally low.

Delivery

You should decide how you are going to deliver your course content to students. You should ask yourself, how are my students going to get in contact with my lessons?

Hosting Video/ Audio content

You need to host your videos and audios somewhere online before making them accessible. You can make this happen by using:

• YouTube

You first need to have a YouTube account which you should be having if you have a Google+ account/Gmail. You then hit upload and your video gets uploaded.

• Wistia

It creates a white label media player which allows you to hot videos and also uploads thumbnail images to your videos. It appears more modern than YouTube.

• Soundcloud

This is for hosting audio files. It is able to customize button colors of your audio.

Choosing Your Course Platform

You need a place where people can access your e-course:

• Teachery

It is a good platform for entrepreneurs who want to host accustom course without any technical know-how.

It enables you to build your course and connect it to a URL with a customizable dashboard interface.
• MailChimp

It enables you to deliver your written-only course in a series of emails. Do a little research on which delivery option works best for you.

1. Bonuses and Resources

This is optional and it’s used to support the learning experience. It includes worksheets, on-boarding and course community.

They are made after the course is built and ready for students. It enhances the experience of your students beyond the course content.

2. Marketing

Determine who you are going to sell to and prepare to launch your course.

• Audience – You should be having an idea of who you are building the course for. Always find your ideal audience.

• Pricing – sometimes it’s hard to know what someone will pay for your creation. Think about your audience financial status. Pricing your products high usually means a less sale.

However, you don’t have to drop the price to have more sales, increase your content and have a good price worth it.

• Pre-launch - you need to warm up your audience by letting them know what you are working on. You also need to collect emails from people wanting to purchase your course once you launch. Try to set up a landing page on your website on what your course will be about.

3. Launch

Make your course available for purchase once you are done. Before officially launching you will need a place to send everyone and this is where sales/landing page comes in.

Start with something that very clearly speaks to your audience. Give them an idea of what they will get in purchasing your course.

• Launch duration:  You need to know how long your course will take for enrollment. Do you want it to sale for a limited time or throughout the year? Limit your duration to increase the urgency.

What to Include on your Sales Page for Your Online Course

Your sales page has one goal which is to persuade your reader to sign up for your course. Include:

• What your page helps your visitors to do.

• The benefits of your page to your visitors.

These landing pages are exactly what you need right now

Conclusion

Always have a headline for your story and have an opening story too. Get the images on your e-course landing page right by putting serious thought into it.

Have course titles and a subtitle; to guide visitors and students step by step through the page or site.

Be realistic about your e-course landing page and always keep promises. With a great looking landing page, people will always want to register for your online course.

Mostly, it’s all about igniting that want, by making everything on your page eye-catching and when it comes to it, always delivering on the expectations of your audience.

Ultimately, your course content, flow, structure, and the supporting elements are your actual product for satisfying your customers and you need the right e-course landing page template as the foundation.